BlueAlpha @BlueAlphaAI

BlueAlpha delivers AI-driven marketing solutions to measure impact, optimize spend, and scale growth for lean teams - no data science expertise needed. bluealpha.ai Joined December 2024

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Matthias @koolrobotkid

a day ago

U.S. CTV ad revenue tops $30B in 2025. Podcasts hit $4.46B this year. Discover how to scale with control, from Roku to Spotify. steptb.com/why-ctv-and-po… #CTV #MarketingStrategy

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Stop optimizing for vanity metrics. If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets. Scale up and watch your precious ROAS crumble - but your actual revenue grow.

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BlueAlpha @BlueAlphaAI

4 weeks ago

The brand vs performance debate is dead, and we killed it. With BlueAlpha, you can finally prove marketing tactics like OOH campaigns drive both awareness AND conversions. The modeling isn't new - making it accessible to fast-moving teams is.

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BlueAlpha @BlueAlphaAI

a month ago

When CFOs question brand spend, use Marketing Mix Modeling + incrementality tests to turn "trust me" into "here's the proof". Stop losing attribution to direct/organic.

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BlueAlpha @BlueAlphaAI

2 months ago

40% of marketing budgets are flying blind. Ad platforms overstate impact, credit wrong touchpoints, miss true influence. The fix? CFOs need to align with CMOs on incrementality testing & MMM. Better measurement = better ROI 📈 Ready to bridge the gap? bluealpha.ai/bluealpha-for-…

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BlueAlpha @BlueAlphaAI

3 months ago

Marketers intuitively know brand marketing is the key to growth, but they lack the measurement tools to build a convincing business case for their CFOs. The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right. 👉 bluealpha.ai/how-to-measure…

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BlueAlpha @BlueAlphaAI

3 months ago

By definition, the further away you go from the conversion phase, the higher the potential for incremental effect. 'Potential' is the key word here, though.

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BlueAlpha @BlueAlphaAI

3 months ago

Marketing exploded with new channels, but brands still optimize in silos, chasing platform ROAS. The real question: what's the next incremental dollar worth? Our clients see 18% profit lift shifting just 15% of budget: bluealpha.ai/the-cmos-guide… #MarketingStrategy #GrowthMarketing

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BlueAlpha @BlueAlphaAI

4 months ago

Think OOH advertising can't be measured? Think again! Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel. bluealpha.ai/mastering-ooh-… #OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI

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BlueAlpha @BlueAlphaAI

4 months ago

Direct-to-consumer brands: Are your attribution models failing you? Our latest article reveals a powerful alternative that actually works. bluealpha.ai/solving-market… #MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #MarketingTips

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BlueAlpha @BlueAlphaAI

4 months ago

Google promises a 10-30% conversion uplift of AI Max vs. accounts dominated by exact/phrase match, but it also introduces a new black box: synthetic keywords. Can you afford to turn AI Max on? bluealpha.ai/does-googles-a… #AIMax #SEM #PaidSearch #GoogleAds

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BlueAlpha @BlueAlphaAI

5 months ago

In this quick read, we cover why new marketing measurement approaches are necessary, current options, and guidance on selecting the right model for specific situations. bluealpha.ai/matched-market… #MMM #MMT #MarketingAnalytics #DataScience

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BlueAlpha @BlueAlphaAI

5 months ago

What if we told you that you might be able to cut marketing costs with no drop in acquisition volume? It's not a magic trick. It's what Alcove experienced after partnering with us at BlueAlpha. Full case study: bluealpha.ai/case-studies/h… #MarketingSuccess #PMax #PaidSearch