Matthew Sim @matthew_sim

Executive Strategy Director @wearesubrosa | Innovation Design Teaching Fellow @Penn | Vegemite lover in NYC. Views belong to the algorithm medium.com/@Matthew_Sim/1… New York, USA Joined June 2011

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Matthew Sim @matthew_sim

5 years ago

It’s always “Ted Talks” but never “Ted Does”

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Matthew Sim @matthew_sim

5 years ago

Ingredients: 4 tons of tomatoes, 8 basil plants, 40 cloves of garlic, entire wheel of Parmesan cheese, pasta sheets. Makes: one lasagna

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Matthew Sim @matthew_sim

5 years ago

Just fired up my @Delta app to look at the trips I took last year. I’m ok. #imnotok

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Matthew Sim @matthew_sim

6 years ago

A food show where the only ingredient I cook with is “umami” and I describe every dish as “rich, deep, and full of umami”

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Matthew Sim @matthew_sim

7 years ago

Got food poisoning from pizza. I now understand the concept of betrayal

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Matthew Sim @matthew_sim

7 years ago

When you’ve burned through all the content on the internet so you fire up your banking app and LinkedIn

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Matthew Sim @matthew_sim

7 years ago

Fred Perry and Raf Simons do a google streets style look book maps.fredperryxrafsimons.com/#/

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Matthew Sim @matthew_sim

7 years ago

.@tide going from offering a product to creating a solution. Kudos to them acting like a challenger in the CPG space adweek.com/brand-marketin… via @Adweek

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Matthew Sim @matthew_sim

7 years ago

The value of craftsmanship in the modern era nytimes.com/2019/02/15/t-m…

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Matthew Sim @matthew_sim

7 years ago

Time to schedule in weekly Bored Meetings nytimes.com/2019/02/02/opi… via @nytimes

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Matthew Sim @matthew_sim

7 years ago

Clients to agencies everywhere: “So whats our world record egg strategy?”

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Nike did the math. A younger consumer who can afford $150 Flyknit racers likely has substantial disposable income and lives in a city. Two-thirds of Nike consumers are under the age of 35. #nomercynomalice #NikeKaepernick #Google l2inc.com/daily-insights…

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Matthew Sim @matthew_sim

7 years ago

Loving this episode of Great British Bovine show

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Matthew Sim @matthew_sim

7 years ago

Cows in a field are just...steaks in the ground...

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Matthew Sim @matthew_sim

7 years ago

I have a sneaking suspicion that @insiderfood has run out of food related content #sendhelp #orcontent

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Matthew Sim @matthew_sim

7 years ago

People watching Diners, Drive-in’s and Dives at the gym is a mood

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Matthew Sim @matthew_sim

7 years ago

No way it’s as good as you’ve said! Wendys can you confirm that this is your best location?? Cuz if it is, we’re coming for you! #TheGreatWendysRoadTrip #WellWorkOnTheHashtagLaterIPromise