MYTH @mytharchives
Joined December 2024-
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Dark Marketing Truth Pt 2: Instead of selling change, ad campaigns have sold us on the rejection of patience. People have been conditioned to hate slow results, despise subtle progress, and crave instant identity upgrades.
Dark Marketing Truth Pt 2: Instead of selling change, ad campaigns have sold us on the rejection of patience. People have been conditioned to hate slow results, despise subtle progress, and crave instant identity upgrades.
Startups don’t grow past their founder’s blindspots, but they do grow into them.
Founders think hiring fast fixes chaos when in reality it actually multiplies it
Scale isn't a reward for doing everything right. It's a reflection of how aligned you are with what you’re building.
In order to crack scale, stop seeing marketers and operators as opposites. An artist needs a machine, but the mechanic needs a soul. Each side needs the other to unlock growth.
You want the next level, but a part of you fears what must die in order to reach it.
Retention isn’t bought with bonuses or secret discounts. It’s earned by making your product part of someone's daily ritual.
Hidden Upsell Hack: If your upsell feels like 'extra' then you’ll get a 10% take rate. If it feels like the missing piece of purchase, you’ll get a 30–40% take rate.
10x Marketing Game Pt 4: Create angle specific ads that are all driven to a single broad listicle with each reason being a different angle Once winning angle is identified then create dedicated LP's hitting that exact pain point to skyrocket CVR & performance
10x Marketing Game Pt 4: Create angle specific ads that are all driven to a single broad listicle with each reason being a different angle Once winning angle is identified then create dedicated LP's hitting that exact pain point to skyrocket CVR & performance
Beware of people that will shame you into living by their limitations
Hidden Marketing Hack: Stop selling the solution – sell to the version of them that’s ashamed they haven’t already solved it
Growth starts when you stop attaching your identity to your results.
the inability to rest isn’t hustle It's survival mode disguised as drive
Hardest part of being a founder is realizing the identity that helped you win is the same one preventing you from evolving.
Growth hurts – not because you’re becoming someone new, but because you’re shedding the identity you once wore to feel safe.
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