Nancy Marzouk @nmarzouk
CEO and Entrepreneur in the Ad Technology Space with over 15 years of experience. mediawallah.com New York, NY Joined April 2009-
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Read in @MediaPost on our new Architecture Identity Suite. Kudos to @LaurieSullivan for conveying this so well: "The strategy moves identity management further up the advertising supply chain to give marketers the ability to remain in complete control of the company’s data."
Read in @MediaPost on our new Architecture Identity Suite. Kudos to @LaurieSullivan for conveying this so well: "The strategy moves identity management further up the advertising supply chain to give marketers the ability to remain in complete control of the company’s data."
With the rise of composable tech and first-party data, it's time for a new approach to identity. That's why we at @mediawallahinc are thrilled to introduce our Architecture Identity Suite. Read our latest post to learn more: mediawallah.com/introducing_ar…
So great for the team to spend time together in recent weeks, including with our Board Director Michael Donovan.
Nearly every business function needs a holistic view of the #customer — and teams can learn from their marketing peers to get there. I wrote how in @advertisingweek. advertisingweek.com/more-businesse…
So proud to be named a 2023 Top Women in Media & Ad Tech Honoree as a Data Demystifier! Kudos to the @adexchanger and @AdMonsters teams for recognizing the stellar work of women taking the lead in the space. admonsters.com/events/2023-to…
With so much of #marketing riding on identity resolution in the new era of data, you can't afford to overlook third-party identity. I explain why in my latest post for @advertisingweek: advertisingweek.com/how-identity-r…
More data means more insights, but also more potential confusion. A great piece from MediaWallah's Chief Data Scientist Bobby Atefi for @ANAmarketers on how marketers can use identity to take control of the data firehose.
More data means more insights, but also more potential confusion. A great piece from MediaWallah's Chief Data Scientist Bobby Atefi for @ANAmarketers on how marketers can use identity to take control of the data firehose.
It was a pleasure to join @lorenbaker and the @sejournal team for this wide-ranging discussion on how marketers can take advantage of changes in identity and data. This is definitely a podcast episode worth listening to!
It was a pleasure to join @lorenbaker and the @sejournal team for this wide-ranging discussion on how marketers can take advantage of changes in identity and data. This is definitely a podcast episode worth listening to!
Tough times can be an opportunity to manage marketing tech more strategically. I explain why and how — with some help from Marie Kondo — in @adexchanger. adexchanger.com/data-driven-th… lnkd.in/ev9fHkmw
Great to have the opportunity to lay out why not just clean rooms, but clean tech are crucial for an interoperable marketing industry going forward in this important piece by @Alyssa_writes_ in @adexchanger. adexchanger.com/digital-tv/cle…
Amazing time speaking about using identity and clean rooms for the next generation of TV infrastructure! Kudos to @CIMM_NEWS and @TeamMediaocean for hosting such an important conversation during #ces2023.
CDPs and identity are an extremely powerful combination — but it's critical to know how the two work together. I wrote this piece to help marketers strike the right balance.
CDPs and identity are an extremely powerful combination — but it's critical to know how the two work together. I wrote this piece to help marketers strike the right balance.
So excited to announce MediaWallah's partnership with @SnowflakeDB! Read our full announcement to learn how we're making identity data easier and more secure to access for our shared customers.
So excited to announce MediaWallah's partnership with @SnowflakeDB! Read our full announcement to learn how we're making identity data easier and more secure to access for our shared customers.
Glad to share my opinions in this insightful piece by @catherineperlo1 for @Adweek
Glad to share my opinions in this insightful piece by @catherineperlo1 for @Adweek
The more marketers handle data, the more they need the right technology to handle it well. But increasingly, how those goals are accomplished is becoming industry-specific. I explain why in my latest for @advertisingweek . advertisingweek.com/retail-finance…
I can't wait to see you at #CES2023, and the stakes couldn't be hire for companies to explore new avenues for #identity next year. Click below to set time with our team, or simply DM.
After brands aggregate internal data and even create and internal ID, what are the key next #identity steps for audience targeting and measurement? Get answers in my latest for @ANAmarketers. ana.net/miccontent/sho…
Who will be the new leaders in the new world of data? Thanks to @adexchanger for giving space to my thoughts on the matter. 👇
Who will be the new leaders in the new world of data? Thanks to @adexchanger for giving space to my thoughts on the matter. 👇
Amazing day with the MediaWallah team last week at our all-hands and after. I couldn't ask for a more hard-working, innovative, and fun crew to transform #identity with every day. Here's to more amazing times and stellar growth ahead!

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