Justin Oberman @obercr8ive
I write about copywriting, advertising, and creativity. Mission: Help 100 million people write things worth reading or think of ideas worth writing about. linkedin.com/in/justinoberm… United States Joined March 2015-
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Hey @elonmusk I heard about the Tesla marketing thing. I have a very non-generic idea that I think only Tesla can do that I think you will like. I can pitch it in 5 mins. Could I get 5 mins of your or someone from n Tesla marketing’s time. I really think you will like it.
Hey! So I saw that we had some connections in common so I thought it might be a good idea to reach out to tell you that LinkedIn is down. Would love to connect. Do you have time for a 15 min chat?
Hey @Mintmobile. Tell Ryan @ATT is having a nationwide outage. Time for some fastervertising
Creativity in advertising is less about thinking differently than it is about thinking counter-intuitively.
If you don’t think there are any crazy people in your family, it’s you.
Some ~personal news~ After 20 years of working in advertising and marketing, I am officially a brand response creative. Combining brand awareness and direct response over choosing one over the other is superior in 100% of circumstances and is no longer up for debate.
If you can't think of content ideas, go find 5 Tweets you disagree with. Then come back and tell me you don't have any deas to write about.
This two-sentence quote is a masterclass on advertising and copywriting: "To make good advertising you need to make the product interesting, not just make the ad different. And that's what too many of the copywriters ... don't yet understand." - Rosser Reeves
You need a process for thinking creatively, something as simple as thinking like an: - Explorer (to discover new ideas) - Artist (to come up with new ideas) - Judge (to help you make decisions) - Warrior (to execute your ideas) The hallmark of creative people is their mental…
I love #CyberMonday because it reminds me of all the email lists I need to unsubscribe from.
When naming products or services or brands, never use a mystifying or difficult to pronounce name for anything. If buyers cannot easily pronounce the name, they are not likely to ask for it.
Advertise the product, not the people who sell them. Or their opinions about worldly matters.
Since closing my agency and going freelance I’ve had 3 people book appointments and not show up in one week. What am I doing wrong?
The strength of advertising is in the change and novelty of it.
Advertising and marketing can make people want what they don’t need. But it can never make people need what they don’t want.
When you’re lost, try everything and see what sticks. When you’re overwhelmed, drop everything and see what sticks.
SETTING YOUR COPY IN ALL CAPS DEPERSONALIZES YOUR MESSAGE. #copywriting #marketing #advertising
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Absolutely insane stuff happening. We’re fucked. -Israel bombs Iran, Iraq, and Syria -Stocks crash -Robinhood abruptly ends 24hr trading It’s here. It’s real. It’s happening. $5+ gas incoming. If I’m wrong I will delete this and deny I ever said it.
Hey! So I saw that we had some connections in common so I thought it might be a good idea to reach out to tell you that LinkedIn is down. Would love to connect. Do you have time for a 15 min chat?
Don't just read the Guardian, read the Sun, read The Daily Mail. Don't just go to the opera, go to the football. Don't just drink white wine, drink beer. Don't just eat at restaurants, eat pie & mash. There's a world outside middle-class university grads.
Matthew Waksman on strategists: if you want to be original, be open to lots of diverse experiences creative.salon/articles/featu…
Stick to energy givers and stay away from energy takers.
Some ~personal news~ After 20 years of working in advertising and marketing, I am officially a brand response creative. Combining brand awareness and direct response over choosing one over the other is superior in 100% of circumstances and is no longer up for debate.
Contributions, opinions and references to work (doesn't necessarily endorse any conclusions made) from @FinanceDirCFO @sanjeev @TomLewis_CPI @EdgarBaum @hammer_mt @everardhunder @ross_sergeant @profpauwels @obercr8ive @AtomicAdMan @jason_kint @yenceesanjeev @FlaviaBarbat et al
Ad Twitter, what are your opinions on all this backlash coming out against the Tubi Super Bowl prank?
I have a power source that makes me more than a mere mortal man. Beyond indestructible. You could have it too But it requires 10 secs of insane bravery to access And for most of you, that’s 10 seconds more than you can manage. Too bad.
In the photo of a college dorm at the University of Illinois in 1910, there is a sense of modernity despite its age. The desire to decorate one's living space with posters and photos remains unchanged. In the pre-internet shopping era, people would browse physical poster displays…
9. Ryan Reynolds - HP Principle: Let the creatives be creative. If HP wrote a boring script for them to read, it would've got 0.1% of the engagement this ad got.
Dear @garyvee, Your silence about the situation in Israel and Gaza is interesting. As is the silence of many other business influencers, but yours stands out. Because whether people like you or love to hate you, there’s one thing that no one can deny. Regarding social media,…
Every product launch is a giant failure. It's just one of many steps you will need to take before you even begin to come close to getting it good.
You can be a great programmer, consultant, funnel developer, video producer, graphic designer, e-commerce- marketer”, or agency owner... But," if you can’t persuade people" to actually buy your stuff.....you’re screwed.
The strength of advertising is in the change and novelty of it.
Since closing my agency and going freelance I’ve had 3 people book appointments and not show up in one week. What am I doing wrong?
When naming products or services or brands, never use a mystifying or difficult to pronounce name for anything. If buyers cannot easily pronounce the name, they are not likely to ask for it.
I love #CyberMonday because it reminds me of all the email lists I need to unsubscribe from.
Andy Weir's short story, The Egg, is one of the most mind-blowing things you will ever read. Do yourself a favor and find 10 minutes to enjoy it. (bookmark this for later)
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