Ben Jacobson @osbennn
Marketing strategy consultant. Publishes on @thenextweb, @smexaminer, @sejournal, @HubSpot, @clickz. Tweets about content, social, startup ecosystems and media. about.me/osbennn USA and Israel Joined July 2012-
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Smarter SEO and paid media collaboration in the age of AI search >> ift.tt/LtNzpTY
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Are hallucinations and slop endangering your business? How to avoid "AI brand drift" >> bit.ly/46jIwH9
Why @cshel thinks you shouldn't call it GEO anymore >> buff.ly/nVhUNLB
5 B2B content types AI search engines love - Comparison pages - Integration docs/open APIs - Use case hubs - Thought leadership on external platforms - Product docs with schema @adamta explains what he's seeing and what to do about it >> buff.ly/ieqgCbN
Think of visibility not just as a means of discovery, but as a form of premium real estate earned through authority and relevance. Maximize brand presence while tracking how generative AI visibility translates into brand affinity and conversion. bit.ly/45kjyan
GEO calls for a new tech stack. Some tools are built to unearth the prompts that result in your appearance in AI answers. Others are designed to reveal how AI views your brand's niche expertise and product differentiation. @Dixon_Jones maps it out >> buff.ly/Oxokg1J
How I learned to make peace with zero-click search >> bit.ly/3Uba0bl It’s not about acquiring low-intent traffic – it’s about being mentioned and recommended.
Web pages that rank number one in traditional Google search appear in the top three cited links in AI Overviews about 50% of the time >> ift.tt/RfL6TpS by @siquanong
Why don't people post on social media anymore? >> buff.ly/yALs3Qp via @BBC
AI’s Effect on Professional Services Marketing >> bit.ly/3H7kdCu via @HingeMarketing
.@backlinko's Strategy to Get Mentioned and Cited by LLMs >> buff.ly/kHH26zY
It's possible to turn off Google AI Overviews >> buff.ly/JjoyzvI via @lifehacker
Why do so many marketers not want to be marketers any more? @jaymandel and @emanuelcinca unpack the burnout >> martech.org/why-marketers-…
“Powered By AI” Is Not a Value Proposition >> buff.ly/VZ87s1Q by @PavelASamsonov for @NNgroup
Research: Marketing Tech Is Broken. Here’s How to Fix It >> bit.ly/44wLZjv via @HarvardBiz
CEOs are increasingly likely to say they don't understand what CMOs are up to >> bit.ly/4l5qqgI via @TheDrum
Ben Jacobson retweeted
Only 7 websites overlap among the top 50 cited sources in Google's AI Overviews, ChatGPT, and Perplexity. (This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.) ... ^ a very cool finding by @patrickstox, which…
19 Low-Investment Marketing Tactics That Really Deliver >> buff.ly/J2Voksb via @anngynn
The GEO landscape is changing rapidly. How to tell if a PR agency knows how to optimize your earned media strategy so your brand gains visibility in AI search bit.ly/3ZenGoO Honored to be quoted in this article with @PRisUs @RossHudgens @prsarahevans & @AskLaurence
Ben Jacobson retweeted
Traditional SEO metrics like click-through rates are giving way to new indicators such as "reference rates," which assess how frequently a brand or content is cited in AI-generated outputs. Read: How Generative Engine Optimization (GEO) Rewrites the Rules of Search…
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