Peter McCarthy @petermccarthy
Marketing, data, tech, publishing. Work @OpenRoadMedia. Ex Ingram, OptiQly, Logical Marketing, PRH, NYBooks. Opinions my own. mccarthy-digital.com New York Metropolitan Region Joined March 2008-
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Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT @PublishersLunch If you're interested in publishing, it may make for a perfect weekend listen. Links here: openroadintegratedmedia.com/podcast/
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Latest episode of @OpenRoadMedia's Open Book w/ David Steinberger podcast is live. Former Macmillan CEO John Sargent chats Amazon spats, White House efforts to block publication of Fire & Fury & the irony of author Wolff's access. 🎧 openroadintegratedmedia.com/podcast/#sarge…… #publishing
Peter McCarthy retweeted
'Open Book with David Steinberger,' Open Road Media's conversation podcast with publishing industry leaders, debuts today. buff.ly/3LqBB3U
Peter McCarthy retweeted
Want a behind the scenes look at the publishing world? The Open Book Podcast is live now, featuring interviews with former Pantheon Publisher Lisa Lucas and Grove Atlantic Publisher (and Lit Hub co-founder) Morgan Entrekin. openroadintegratedmedia.com/podcast/
#BookPublishing folks: We @OpenRoadMedia just launched metadata-as-a-service. It's good stuff. If you're interested, I'll be talking about it (and #metadata in general) on August 2nd at 11:00 EDT. Hope to see some of you. Details👉bit.ly/open-road-meta… #bookmarketing
.@Google on "3 new ways generative AI can help you search" buff.ly/3N3NCxR #se0 #search #ai
Peter McCarthy retweeted
Open Road's 'Free Voices': Selling Banned Books in a New Initiative | @Porter_Anderson bit.ly/3NXXzNZ @OpenRoadMedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.
Peter McCarthy retweeted
Calling Attention to Banned Books Lifts Them Up publun.ch/3nPKVGc
Proud of my colleagues @OpenRoadMedia and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻 “We could not believe more strongly in the First Amendment and the right to free expression.”
Proud of my colleagues @OpenRoadMedia and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻 “We could not believe more strongly in the First Amendment and the right to free expression.”
Interesting, meaningful work being done here. HT @JaneFriedman Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 buff.ly/42GCRGE #chatgpt #openai
Peter McCarthy retweeted
Here's a sneak peek at the data from our upcoming Canadian Book Consumer Study 2022: buff.ly/3kM3AAS
Peter McCarthy retweeted
From the week: Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson bit.ly/3QA80Xj @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.
Peter McCarthy retweeted
Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson bit.ly/3QA80Xj @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
Some professional news: I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented @OpenRoadMedia team. Connecting readers with books they’ll love? Sounds great -- let’s go! #bookmarketing #bookpublishing
Some professional news: I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented @OpenRoadMedia team. Connecting readers with books they’ll love? Sounds great -- let’s go! #bookmarketing #bookpublishing
Useful post from @semrush. How to Build an Effective Content Marketing Funnel [Study] buff.ly/330t9Sg #marketing #contentmarketing
100% with this. Full funnel. Be willing to disregard last-click attribution models when it's the right thing to do (they've always been problematic and are increasingly so). See the whole board. #Marketing
100% with this. Full funnel. Be willing to disregard last-click attribution models when it's the right thing to do (they've always been problematic and are increasingly so). See the whole board. #Marketing
As #TikTok announces planned fulfillment centers, some other social commerce news... Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong buff.ly/3Tft59C via @theinformation #ecommerce #socialcommerce
Notable, though "chasing Amazon"...remains to be seen. #TikTok chases Amazon with plans for U.S. fulfillment centers 👉 buff.ly/3T3eWfM via @axios #ecommerce #socialcommerce
Peter McCarthy retweeted
Google launching a new feature to highlight people's "authentic experiences" by showing what has been discussed in forums Probably a response to "Reddit has better answers than Google" #SearchOn
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