mythosmails.saurav @saurav_emailguy
Driving $45M+ in DTC Revenue Email & SMS That reduce CAC, increase LTV, and turn one-time buyers into loyal fans Founder | Mythos mails mythosmails.com Joined May 2023-
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Klaviyo bills you for every active profile in your account — so if you’re not cleaning your list, you’re just paying for people who’ll never buy. #emailmarketing #klaviyo #ecommercetips #emaillistcleaning #dtcmarketing #retentionmarketing #ecomgrowth #emailstrategy #listcleaning
This ecom Funnel Everyone Overcomplicates (It’s Actually Simple)
HOW TO COLLECT UGC / TESTIMONIALS THAT ACTUALLY CRUSH IN PAID ADS 👇
People don’t buy something just because it’s new. They buy it when it feels important to them . . . . . #ecommercetips #ecommercegrowth #ecommarketing #dtcbrands #scalingbrands #marketingwithpurpose #emailmarketing2025
In case you missed Klaviyo’s latest drop — here’s what’s about to change everything
How peak email performance looks: $53K from email. 98% from campaigns alone. Meta ads shut down → 0 traffic. Flows dropped. But campaigns carried. When you build your list right, it becomes your insurance.
Real long-term profit doesn’t come from the first sale — it comes from a strong retention system Even if your paid ads have ups and downs, a well-structured email system can keep your brand profitable and stable in the long run.
It’s not just about one sale — it’s about building a list, nurturing, and maximizing every visitor’s lifetime value. Stop losing potential. Start converting smarter.
DTC brands losing revenue in Klaviyo? My 3-part audit to plug leaks: Flows: Fix weak welcome, abandoned checkout, browse, post-purchase. Campaigns: Boost deliverability, sharpen segments, increase volume, spice up content. Popups: Split by device, optimize conversion.
Your emails aren’t underperforming. They’re underwhelming. Here’s why: – Subject lines blend in – No real segmentation – Only promos, no value Fix it: – Disrupt the scroll – Segment by behavior – Teach > sell Stop training people to ignore you.
📦 Recovered 38% of abandoned carts for Ice Beanie (Shark Tank brand). What we did: • Humanized recovery emails • Time-sensitive SMS nudges • Smart, limited-time offers Results: → Cart recovery: 15% to 38% → Revenue: $120K to $850K → AOV up 17% Big wins.
The Ad Spend Trap: More ad budget ≠ more profit. Scaling ads can burn cash fast especially when costs keep rising and returns flatten. Meanwhile, owned channels like email/SMS quietly drive consistent revenue… No bidding wars. No surprises. Just smart retention.
I get 5–10 marketing emails a day. Most go to spam. Why? They're generic, irrelevant, and offer things I never asked for. Same with ads—more spend ≠ more profit. Want steadier growth? Build owned channels like email & SMS.
Everyone says to delete inactive subscribers to boost deliverability. But that aggressive list cleaning might be costing you. Some “inactive” contacts are actually high value buyers just waiting for the right email. Trust behavior > numbers. #EmailMarketing #Retention
Open rates down? It’s not the algorithm. It’s your emails. 🟥 Boring subject lines 🟥 No segmentation 🟥 Only discounts Fix it: Be personal. Be useful. Be worth opening.
Losing repeat customers? This is why. ✅ +43.78% returning customers ✅ $160K+ from email ✅ 33% total revenue growth All without spending more on ads. Retention > Acquisition. #EmailMarketing #DTC #RetentionMarketing
Everyone loves high open rates. But clicks and conversions pay the bills. A 40% conversion rate sounds great Until you realize it came from discounts that killed your margins. 👉 Vanity metrics look good. 👉 Profit metrics are good. Focus on what actually grows your business.
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