Florian Baronyai • Google x DTC @scaleongoogle
Google Partner for eCom brands like Global Watch Shop & Flor Amor // Sharing field-tested Google Ads & SEO learnings to grow your brand adprime.co/audit/ London, UK Joined March 2019-
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#17 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Several goals set to as ‘primary’ conversion This is extremely bad for your performance as its confuses Google’s algo what conversions goals actually optimise for.…
#16 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: No brand exclusion in pMax campaigns → Often see inflated ROAS with too blurry data to actually optimise campaigns for customer acquisition x.com/scaleongoogle/…
#16 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: No brand exclusion in pMax campaigns → Often see inflated ROAS with too blurry data to actually optimise campaigns for customer acquisition x.com/scaleongoogle/…
#15 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Turning tests off too early, without enough data to actually draw conclusions and build upon on. f.e. Before 50 conversions there is not even enough data for Google’s…
#14 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: ‘Set it and forget it’ structures that suddenly drop without being monitored regularly. You need an active ad management to succeed with Google Ads…
#13 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Incorrect shipping information in their Google Merchant Center and no return policy - It’s time to update it now x.com/scaleongoogle/…
#13 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Incorrect shipping information in their Google Merchant Center and no return policy - It’s time to update it now x.com/scaleongoogle/…
#11 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Being lazy when it comes to regular checks of their Merchant Center - Check it now and make sure there are no warnings, disapproved products and feeds work properly…
#10 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Customer match lists not segmented based on important characteristics like CLV, one-time/repeat customer, big spenders, bargain hunters etc. x.com/scaleongoogle/…
#10 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Customer match lists not segmented based on important characteristics like CLV, one-time/repeat customer, big spenders, bargain hunters etc. x.com/scaleongoogle/…
#9 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Remarketing lists not segmented based on important characteristics like behaviour (f.e.what products viewed) or intent x.com/scaleongoogle/…
#9 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Remarketing lists not segmented based on important characteristics like behaviour (f.e.what products viewed) or intent x.com/scaleongoogle/…
#8 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: Google Merchant Center not set up properly - Check if Dynamic Remarketing program is active - Check if Free Product Listings program is active - Check if Shopping…
#7 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: - Insuff. retargeting list sizes for different placements - No segmentation based on buyer behaviour - No segmentation based on value-attributes x.com/scaleongoogle/…
#7 Google Ads Audit Learnings What we often see when auditing eCom brands' Google Ads that hurt performance: - Insuff. retargeting list sizes for different placements - No segmentation based on buyer behaviour - No segmentation based on value-attributes x.com/scaleongoogle/…
DTC brand looking to add +6 figures on Google? Let’s start with an free audit:
DTC brand looking to add +6 figures on Google? Let’s start with an free audit:
#6 Google Ads Audit Learnings Big mistake we see is marketers not using negative keyword lists properly Managing negative keyword across campaigns becomes inefficient. Start populating segmented negative KW list and allocate them to your campaigns. x.com/scaleongoogle/…
#6 Google Ads Audit Learnings Big mistake we see is marketers not using negative keyword lists properly Managing negative keyword across campaigns becomes inefficient. Start populating segmented negative KW list and allocate them to your campaigns. x.com/scaleongoogle/… https://t.co/ovFfCn3v9j
#5 Google Ads Audit Learnings Auto-tagging not enabled on account level - Double check your account settings now x.com/scaleongoogle/…
#5 Google Ads Audit Learnings Auto-tagging not enabled on account level - Double check your account settings now x.com/scaleongoogle/… https://t.co/to2qacUpS2
[Limited] Full Google Ads Audit for DTC brands Get a +2k worth audit for free: forms.gle/9ZM9FgChy8ffih… ⚙️ Health check of your ad account 📝 Evaluate your team's or agency's work 💳 Save thousands of $$ in wasted ad spend 👣 Actionable advice to improve performance
#5 Google Ads Audit Learnings Inventory type not set to ‘limited inventory’ --> Choose it to make sure your ads do not serve next to sensitive content and protect your brand reputation x.com/scaleongoogle/…
#5 Google Ads Audit Learnings Inventory type not set to ‘limited inventory’ --> Choose it to make sure your ads do not serve next to sensitive content and protect your brand reputation x.com/scaleongoogle/… https://t.co/xUucCIJzhO
#4 Google Ads Audit Learnings Accounts not being connected to all their Google services: - Google Merchant Center - Google Analytics 4 - Google Search Console - YouTube Channel This can fuel Google with data and help the algorithm optimize for your audience…
#3 Google Ads Audit Learnings Even today we still see accounts with outdated Google Analytics UA Finalise the switch to GA4 and disconnect Google UA from your account x.com/scaleongoogle/…
#3 Google Ads Audit Learnings Even today we still see accounts with outdated Google Analytics UA Finalise the switch to GA4 and disconnect Google UA from your account x.com/scaleongoogle/… https://t.co/BQkHPHqhZ0
#2 Google Ads Audit Learnings No testing roadmap for 3-6 months Google Ads live and breath data - you need to test every element - Campaign types - Keyword selection - Ad copy - Audiences - Campaign structure - … x.com/scaleongoogle/…
#2 Google Ads Audit Learnings No testing roadmap for 3-6 months Google Ads live and breath data - you need to test every element - Campaign types - Keyword selection - Ad copy - Audiences - Campaign structure - … x.com/scaleongoogle/…
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