Jason Brown | ScaleWithBrown @scalewithbrown
$3B+ revenue in online ads since 1999 | 20,000+ marketers taught | Inventor of the Billion $ Ads Framework, SERPWoo, and the 2 product advertorial LP scalewithbrown.com 11-figure performance marketer Joined June 2023-
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Regret-based hooks drive engagement. Start with “I regret not using [product] sooner.” Negative sentiments like regret or fear of missing out (FOMO) often outperform positive hooks. Tap into emotions to convert.
These guru's you be kissing ass to, still only talking about their 1 or 2 successful client projects they had 4 years ago. It's like nothing has happened since. It's like you ain't paying attention to all their videos where they only talk about this 1 or 2 clients. How sad you…
Observation: Most people write horrible ads, because they've never seen a good one.
Struggling furniture company came to me ( see red line ) and within 30 days: - I more than doubled their conversions - Lowered their CPA by almost 36% - Increased their CTR by almost 79% With my proprietary Billion Dollar Ads framework. Other jokers and guru's out here can't…
Call me crazy, but if you are the kind of person that goes on vacation and completely ignores your responsibilities... I don't wanna know you.
Push that AOV, newbie edition: 1. Start Price Testing Immediately: Adjust product prices up or down by 10–20% and track performance for 72 hours. Revert if CPA or CR worsens significantly. 2. Implement “Frequently Bought Together” Sections: Add complementary items under your…
Be careful of showing that you know more than your immediate supervisor. If they get a whiff of thinking you could replace them, you will get the boot first.
One of the best optimizations you can do you in your Google Ads account? ( it's one of my best kept secrets ) IYKYK
Took 6 months, but we cracked $10.52m in revenue by only spending $698k Started from $0, built the product and ran paid ads for Google & Meta. You can do this too.
In 12 months, we've almost tripled our search impressions for our Brand name. Could you imagine if 3x more people knew your brand how that would impact revenue and top of mind purchasing power?
Negative hooks stand out in feeds. Example: “3 reasons to avoid [competitor].” Position your product as the better solution while leveraging curiosity and skepticism. Negative angles often lead to winning creatives.
You can't build new gains with your mind or body, if you don't have some kind of rest. The same is true for your Google and Fb/Meta ad accounts.
Ever notice all the "guru's" on YouTube show the SAME client or brands in all their videos? It's always the same 2-4 brands or ad accounts they keep showing over and over. And oddly, it's timeframes from like 15+ months ago, not anything recently. Or it's all Q4 where BFCM…
All these guru's tell you, "the algo is smarter than you". Ok, why are the same guru's pushing frameworks and talking about doing this in your campaigns and doing that so you avoid auction overlap, avoid confusing the algo, avoid wasted spend, etc? Can't be too smart if it…
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