Founder: Leadinate, Lead Formatter, Closing Clients. 1 Exit. Helping agency owners scale past $30K/month.closingclientsgroup.com Scale to $30K/Month 👉Joined November 2014
Your close rate stays at 5% because you accept surface level answers
Example
→ Prospect says "we just want more leads"
→ Most people move on to qualifying
Better response is to ask:
"More leads to do what, achieve what, solve what?
Find the pain before you try to close
When you sell to 1-10 employee companies
You have to first educate them:
→ Convince outbound can work
→ Explain CAC and ROI from outbound
→ Convince your price makes sense
→ THEN sell
When you could just target 25+ employee companies and make it 10x easier
An SDR would instantly double your TAM (only ~30% of leads have emails/valid emails)
And help you double your revenue in 60 days
Seen it time and time again.
1-10 Employee Prospect's Math:
→ Customer worth $30K to them
→ Close rate 10%
→ Your price $350/call
→ 10 calls = $3,500 to generate $30K
But they think that's expensive because they've never paid to acquire a customer
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