Steve Benn @stevenbenn
The marketer and digital services guy. stevebenn.com Leeds, UK Joined October 2008-
Tweets482
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Followers5K
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Interviewing Don Wilson tomorrow - about Ads Cracked Reloaded - the best Facebook advertising course there is... buff.ly/1i9YsJh
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Here is how to use Siri to make your copy seriously persuasive: buff.ly/1lkPEWk
There are 3 simple ways to generate a business idea. Make things faster, better quality or better value. Which do you use?
The secret behind every sale is - how does this help me get more out of life? Do your products and services really help people get more?
What do you sell? There are only 3 end benefits to any sale - More Free Time, Better Quality Time Or Money At A Discount.
Everyone in business looks for low hanging fruit - the easy profit. Reactivating old products and making them evergreen IS that easy profit.
Sites like Good Old Games capitalise on the true #longtailsales potential of products. How can you make use of your legacy products?
Even if you don't want to keep selling old products - use them as attention magnet to generate new leads and get attention for new offers.
Digital product creators lose out of the majority of their potential revenue by underestimating #longtailsales potential.
Most digital products are abandoned before they have reached full sales potential. Hollywood learned this years ago. Most business haven't.
If you raised your prices by 1%, what would happen? If you lowered your prices by 1% what would happen?
Page load speed is a huge factor in determining online sales. It's too easy to fall in love with logos and flashy graphics that cost sales.
How can you repackage your existing products to tap into the majority of people who want to buy from you, but haven't yet?
Whenever you make an offer, only a fraction of potential buyers purchase. Most didn't see your offer, or didn't take action and just forgot.
If you sell coaching, design or It services be careful of offering 'menu pricing'. A client may remove a critical component to cut your fee!
Steve Benn retweeted
After 2 years of development, 'Broken Sword – the Serpent’s Curse: Episode 2' will release at 6pm BST for PC, Mac and Linux. Fingers crossed
If you're not using it already - I strongly recommend using buff.ly/1pR5gA9 - a great / unexpected way to increase your productivity
When someone buys from you initially - they are largely driven by their perception of your solution.
For those who were wondering how I was tweeting from the stage last week - I use #Buffer - buff.ly/1m6OGvK
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