Amazon is a marketplace where small DTC brands either die or become unstoppable. Customers on Amazon don't care about your brand story until you make them care. Main pillars of durable Amazon brands: → Own your listing content completely: Most sellers copy-paste basic descriptions and vibes from others. High-value brands tell stories that stick. → Control your brand perception: Amazon shows competitors on YOUR product page. You need listing images and A+ content SOO GOOD that makes switching painful. Sometimes we treat Amazon like a commodity marketplace. But it starts working like magic if we start treating it like your brand's second home. Here's a short action plan: → Audit your current listings for brand consistency → Create A+ content that tells your brand story → Build a review generation system this week and automate review requests → Invest in professional product photography → Set up brand analytics, impression shares to track perception The mistake is racing to the bottom on price while ignoring brand building. Your competitors can copy your product. They can't copy your brand story and the intent. What's the biggest challenge you're facing with building your brand on Amazon? Need help or want Amazon to work in your favor? Let's connect!