Algorithm hacks feel urgent, but here’s the real play:
Every hour spent reverse-engineering a platform is one less hour sharpening your point of view.
Invest in your story. Trends pass-your voice is what remains.
Virality decays. Signal compounds.
To start building real signal:
– Clarify your message
– Show up regularly
– Ignore trends unless they fit your brand
– Invest in your own channels (site, email, community)
Signals stick. Noise fades.
Clarity is a superpower. Here's how to break down complex info:
1. Chunk big ideas into smaller parts.
2. Use plain language.
3. Add a real-world example per chunk.
4. Connect each step logically.
If you can explain it simply, you own it.
The only stack you need.
- Whoop
- Creatine
- Magnesium
- Zinc
- Skin care routine
- Light hair hold
- 100% cotton underwear
- 8 eggs a day
- 3 friends
Most people pitch to the logical brain.
But the crocodile brain is the real gatekeeper. It ignores boring, complex, or threatening messages.
Want to get heard? Make your idea concrete, visual, and instantly relevant. Ditch the jargon. Keep it sharp and novel. Every time.
Tough crowd? Frame control is your secret weapon.
Don’t let the listener set the conversation rules. Establish your context first, so you’re not just reacting.
Decide: are you chasing, or are they? Flip the script before you even start talking.
Hooking attention? Skip the data dump. Drop a curiosity bomb early.
Example: mention an unexpected customer/investor or result. The brain craves novelty.
If you intrigue them in the first minute, you win space for your story. Get them leaning in.
2012: Square staff leaned on leadership names to get ideas through.
Old way: 'Jack wants this.'
New way: Argue your case, not your boss's.
After Dorsey's email, debates got sharper.
Results? More innovation, less groupthink.
Authority follows proof. Not the other way round.
Michael’s "life plan by decades" in action:
- 20s: Focused on money
- 30s: Invested in family
- 40s: Serving government & community
- Retirement: Teaching
Simple, but so effective for long-term clarity. What would your version look like?
youtube.com/watch?v=Cty5CN…
5 things I learned this week:
1. Tiny habits beat big plans every time
2. Everyone underestimates momentum
3. "Later" is usually code for "never"
4. Sharing early = faster progress
5. Most people want simple, not perfect
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