People might think that running a company is all about building product - but as a founder a significant amount of time is spent on the Other Things - like contracts, approvals, signing things, negotiating, approving bills & invoices, managing internal tools & processes, etc. etc
Every time you communicate with a prospective customer theyāre asking the same question:
WIIFM?
(aka. Whatās in it for me?)
If you donāt answer, they donāt buy.
November 11th (11:11) hasnāt fallen in a repeating number since 1919. Use today as a reminder to appreciate all synchronicities, no matter how big or small. āØ
some elements of my care strategy this week :: healthful *and* indulgent meal plans, ginger/nettle tea, seltzer, peppah fire cider, books/films for when I need a social media break, all my favorite bath salts, my best incense, cacao & gong baths. tell me yours?
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