Tim @tim_m_hobbs
CPG & Digital Promo Pro ✨ I use project management to drive client growth, build relationships, and make marketing easier for brands. Game on #CPGmarketing Chicago Joined December 2008-
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viewpoints.reedsmith.com/post/102ku4y/o… Big change coming to the winner admin portion of promotions.
This is going to be a great year in Champaign
We always got something fun in market, and this one is no exception. I'm loving the new flavors of @indelight Love is Blind. Now do yourself a favor - pick up a creamer, make a video, and check out how to win a blind date with the season 7 stars internationaldelightcoffeedate.com
consumergoods.com/mondelez-pepsi… Lots of new ways to discover consumer insights, and leaning into purchase data can provide insights into areas of business; from retail to foodservice. Even then, knowing the consumers is a good start, then you have to determine how to best reach them
Coke Zero Sugar leans into gaming to reach Gen Z college football fans marketingdive.com/news/coke-zero… via @marketingdive It's working well for their Dr. competitor, college football season presents a lot of marketing opportunities for the brand and audience.
From exciting launches to exclusive birthday offers, joining Driscoll's Rewards Program has some berry big perks. Sign up here: driscolls.com/about/rewards-…
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads marketingdive.com/news/snoop-dog… via @marketingdive I like the commit here, feel like they were quick to bring in Snoop then claim "sales missed..." Give this time with consumers to drive home the message and brand
Beep beep, comin' through! 🚚🍓😎🍦 Driscoll's Berry Mobile is rolling along the East Coast for our berry sweet summer tour, so come see us for some fun activities and a free berry treat! Here's the full event linuep (updated regularly!): driscolls.com/tour
Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins marketingdive.com/news/mcdonalds… via @marketingdive Going hard on the feelings with the millennial crowd - nice long-term loyalty play from the brand
consumergoods.com/how-pepsico-wo… seeing Gen Z gravitate towards physical and in-store activations, and need to see how brands create the right experience to catch their attention and give them the "value" they are seeking
Vans refreshes Roblox activation with ‘phygital’ maneuver marketingdive.com/news/vans-worl… via @marketingdive Exciting to see part 2 coming from @Vans This allows me to re-live Tony Hawk game play from back in the day...
PepsiCo experiments with Smart Cans, AI tech to improve personalization marketingdive.com/news/pepsi-gat… via @marketingdive I'm usually all about getting more sales with promotions, but always good to keep the cool factor going. Nice work here @pepsi and eager to see more
General Mills to use “promotional intensity” to target volume growth after Q4 sales sink just-food.com/news/general-m… via @just_food Value is a great thing, and subjective to consumers and almost a "feeling" they have. Coupons work in short term, and promotions can have a big impact
Definitely something to look out for...
Definitely something to look out for...
Hurry, ends June 26, 2024! In our Sweetness Worth Sharing™️ Sweepstakes, one lucky grand prize winner will receive an entire year of berries FREE. Now that's what we call sweet! 🍓🤗 #SweetnessWorthSharing Enter here: driscolls.com/sweeps/sweetne…
Chili’s arcade-inspired video game slams rising fast food prices marketingdive.com/news/chilis-vi… via @marketingdive Value is subjective, and will vary for each consumer but good to know they are looking for that "feeling." #sweepstakes #promotions
Marriott teams up with Starbucks in latest loyalty play marketingdive.com/news/marriott-… via @marketingdive I'm a fan of opening up new marketing channels, and exclusive promotions, and see this as a nice evolvement to both existing loyalty programs.

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