Thomas Reutterer @tom_reutterer
Professor of #Marketing @wu_vienna / #CRM, #ServiceMarketing, #MarketingAnalytics, #CustomerLifetimeValue, #marketingmetric, #PredictiveAnalytics wu.ac.at/sm/reutterer Vienna / Austria Joined January 2015-
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Thomas Reutterer retweeted
Does customer feedback on subscription boxes lead to beneficial outcomes for companies? A new Journal of Marketing study finds a surprising answer. Listen to this JM Buzz episode for details 🎧🎧🎧 @tom_reutterer #subscriptionboxes #subscriptions bit.ly/3McvkKu
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another threat for #subscription businesses: looking into multiple cohorts of +30k customers over 3 years reveals that asking customers for feedback too often, too much, and at the wrong stage of the customer journey can backfire! … #marketing #subscriptionbox #customerjourney
another threat for #subscription businesses: looking into multiple cohorts of +30k customers over 3 years reveals that asking customers for feedback too often, too much, and at the wrong stage of the customer journey can backfire! … #marketing #subscriptionbox #customerjourney
Hey, WU (Vienna University of Economics and Business) students, look forward to seeing you soon in class! lnkd.in/dCWB4_jd
Thomas Reutterer retweeted
we all heard the rumors about data harvesting practices in the app industry, but this is an interesting perspective …
we all heard the rumors about data harvesting practices in the app industry, but this is an interesting perspective …
Thomas Reutterer retweeted
💯 In a recent paper we show that this holds even when using sophisticated ML models for targeting. Across all models purchase histories are much more helpful for profitable price targeting than demos.
Thomas Reutterer retweeted
Companies invest a lot in analytics - but are these investments valuable? @IsraeliAyelet and I studied ~1,500 online retailers and found that using a descriptive dashboard increased their weekly revenues by 4%-10%. >> #MarTech #BigData #Analytics #ecommerce #DataScience
Thomas Reutterer retweeted
Thomas Reutterer retweeted
The US far behind Europe still, and it’s no coincidence that the UK, where so much Russian money lives, has done so little. Corruption is the only word for it. If they expose it, they will be implicated themselves.
The US far behind Europe still, and it’s no coincidence that the UK, where so much Russian money lives, has done so little. Corruption is the only word for it. If they expose it, they will be implicated themselves.
Thomas Reutterer retweeted
Probably the best introductory text on modern statistical learning I have read so far. Great for non-economists (like me) too. Highly recommended h/t @causalinf doi.org/10.1146/annure…
Thomas Reutterer retweeted
More detail later, but after speaking sector experts, I cannot emphasize enough that speed is essential now on every front. Block all energy payments to Russia NOW. No grace periods. Do not let them get the money out into their war chests and hidden accounts.
Thomas Reutterer retweeted
Vitali and Wladimir @Klitschko, I am thinking of you, my friends. You were my heroes in the ring and you’re my heroes now. espn.com/boxing/story/_…
Thomas Reutterer retweeted
Very interesting paper by @cpeukert, Bechtold, @mbatikas, @tkretschmer_LMU on GDPR. Confirms findings in other recent papers that GDPR imposes a higher burden on small firms and could lead to more market concentration. pubsonline.informs.org/doi/abs/10.128…
Thomas Reutterer retweeted
Taming of The Spline. Wiggles are independent samples from posterior distribution. Would not noramlly use a spline for these data, but it is somehow satisfying.
Thomas Reutterer retweeted
How are effects of online A/B tests distributed? How often are they not significant? Does achieving significance guarantee meaningful business impact? We answer these questions in our new paper, “False Discovery in A/B Testing”, recently out in Management Science >>
Thomas Reutterer retweeted
Forthcoming in the AER: "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and its Consequences" by Kai Hao Yang. aeaweb.org/articles?id=10…
Thanks for joining @d_mccar and congratulations to Jan Valendin!
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AMA Journals @ama_journals
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Journal of Marketing @JofMarketing
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1.9M Followers 27K Following Yes, I can see some risk that your threat to jail Internet company executives for not censorsing aggressively enough could backfire.
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51K Followers 125 Following Offizieller X-Account von Deutschland, Österreich und der Schweiz.
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384 Followers 937 Following
Gabriel Felbermayr @GFelbermayr
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691 Followers 495 Following Associate Professor of Marketing at @TilburgU, Russian married to a Cypriot, living in the Netherlands after living in the US, after living in France
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80K Followers 5K Following open-sourceress at @huggingface 🧙🏻♀️proud Aegean, I work on computer vision, VLMs & agents | gençleri serbest bırakın
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Gui Liberali @LiberaliGui
120 Followers 345 Following
"Innovative Marketing... @IM_journal_BP
955 Followers 1K Following The Journal is a Member of @C0PE, @OASPA and is indexed in @DOAJPlus, @Scopus, etc. Publisher @LLC_BP Managing Editor @obravyt
Przemyslaw Jeziorski @PrzemyslawJezio
58 Followers 52 Following
Rohen Shah @RohenShah
4K Followers 2K Following Teaching Faculty @YaleEconomics. Former math teacher. @Uchicago PhD.
The Wall Street Journ... @WSJ
20.9M Followers 1K Following Sign up for our newsletters and alerts: https://t.co/QevH0DLQi8 | Got a tip? https://t.co/iXIigdPjEZ | For WSJ customer support: https://t.co/DZgH9n53qg
Financial Times @FT
6.2M Followers 1K Following Big stories and breaking news as they are published on https://t.co/EYmAcRLBHv. Register here to access free articles: https://t.co/NRg2hritkA
Bloomberg @business
9.8M Followers 101 Following The first word in business news. Singapore newsletter: https://t.co/RtyaUOdLdF Newsletters: https://t.co/nWaCxHSKuU Podcasts: https://t.co/096e9xMbPz
The New York Times @nytimes
55.1M Followers 849 Following News tips? Share them here: https://t.co/ghL9OoYKMM
Oliver Picek @OliverPicek
4K Followers 1K Following Chefökonom @mom_inst • Zuvor @ETUI_org,@WU_econ • PhD @NSSRnews mit @FulbrightPrgrm • Austrian in nationality, not in economic theory
Joel Waldfogel @JWaldfogel
2K Followers 477 Following Economist. Digitization enthusiast. Year-round enemy of deadweight loss. Author of Digital Renaissance (https://t.co/Hf938ES9w3). Gopher.
Initiative – Die St... @DieStadtretter
230 Followers 279 Following Um das Sterben der Innenstädte zu verhindern braucht es neue Ideen, kreative Lösungen und ein starkes Netzwerk. Wissenstransfer · Tools · Projekte
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291 Followers 270 Following Alles rund um #Digitalisierung im #Handel @handelsverband
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