Tom Ly @tomlyamazon
Former @amazon marketing team. I post interesting tidbids about Amazon. workingbackwards.substack.com I talk more about Amazon 👉 Joined February 2024-
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Amazon US Prime sign-ups slowed during Prime Day, I’ve been thinking about what Amazon really tracks for Prime Day. Everyone focuses on record sales headlines, but I’d argue new Prime membership subs is at the top of their KPI stack, maybe even above retail GMV (sales). Amazon…
Magic Mind just raised $12.4M in fresh equity funding. They capitalized on a growing market, but really hit on one thing. I used to think of mushroom and herbal supplements as a short term trend. The revolution really started with brands like MUDWTR. Beyond the Venice-inspired…
Amazon just killed off shareable Prime accounts, but it got me thinking about Amazon's other problem. When a husband and wife share the same login, shopping behavior gets muddied. Diapers, golf clubs, face lotion all under one profile. Amazon collects data at the unique email…
Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising via @BusinessInsider
Amazon said it exceeded expectations with "significant growth" in upfront discussions Sports have been the driving force during their pitches: NFL, NBA, Nascar, WNBA Prime Video has 130M ad-supported customers in the US
Here’s who’s spending the most on Amazon Advertising right now. Samsung: $7.1M Unilever: $5.7M Peloton: $5.5M L’Oréal: $5.3M Nestlé: $5.1M …and Apple shows up too, but at the bottom of the list with $2.7M. Numbers seem very far off... Source: @SensorTower
Amazon's data, Amazon's rules Amazon blocked AI crawlers from Meta, Google, and others from scraping its site. It’s part of the reason why you get horrible answers when you ask for Amazon product recommendations from ChatGPT I remember years ago, Amazon stopped Google from…
Amazon Sponsored Products + Macy's You’ll soon be able to buy Sponsored Products placements directly on Macys website Big news for beauty, fragrance, and apparel brands, which are Macy’s largest categories Previously, the only other retailers using Amazon's Retail Ad Service…
Quick Amazon tip: You can add your logo to the top of Amazon product pages. Path: Ads Console → Brand Profile. It only shows on mobile, but gives your product detail pages a branded polish that many brands overlook.
Best Buy just launched its third-party marketplace, following Amazon’s playbook. Amazon perfected this model. Retailers like Walmart, Target, and now Best Buy are all trying to replicate it. • 3rd Party Marketplace • Ad Network That combo = margin expansion without inventory…
Amazon Creator Connections is a no-brainer program to implement for all brands It’s Amazon’s marketplace where brands partner with vetted influencers on a pay-per-sale/affiliate model. We back into commission rates using CPA benchmarks from Sponsored Products (SP) • If your…
Amazon’s Flywheel Explains Everything About Marketplace Strategy This week, Walmart removed thousands of third-party health & beauty listings from its marketplace in order to try and court larger brands onto the platform according to @theinformation Walmart is is opting for…
How Sony Pictures ‘Won’ the Streaming Wars By Sitting Them Out Sony TV generates around $3 billion in annual revenue, producing successful shows for the entire TV ecosystem. Every major platform has at least one notable contributor that originated from Sony: Amazon – The Boys,…
Amazon just blurred the lines on their grocery strategy with their recent announcement. Prime members in 1,000+ cities can now add fresh produce, dairy, meat, and frozen goods to their Same Day Delivery order, in the same cart as electronics, clothes, and household essentials.…
Amazon’s ASIN targeting isn’t as precise as it looks. When you target a competitor’s ASIN, Amazon’s machine learning maps it to broader relevance signals, not just that product’s PDP. Your ad can: • Appear on that ASIN’s page • Show in Top-of-Search or Rest-of-Search for…
The 2026 Streaming Sports Rights Landscape This is exclusive to SVOD platforms, meaning subscription based streaming services with live rights, so I did not include Fox Sports, which operates as an extension of its cable channel. Two distinct rights strategies are playing out:…
Everyone is talking about Taylor Swift on New Heights today (hosted by Amazon's Wondery podcast platform). All I'm thinking about is how Wondery (who just laid off ~110 people) is going to shift their ad monetization strategy now that the podcast division is being integrated…
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