Tyler Berard | Finance Media Strategy @tyshedgefund
Helping bookkeeping and CFO firms grow. Drummer / accountant / lover of adventure / reader of history / son of John. DM's Open. ascentwebworks.com New Hampshire, USA Joined August 2022-
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An ad campaign that leverages display, paid search, and social media as a collective will outperform almost any other tactic on its own. Take one of those three away, you'll see a measurable dip in performance.
Overspending and underspending are both relative to your current situation and strategy. But going over in either way is a waste no matter what point you're at.
What is the best way to waste marketing dollars? Target everybody and be generic. The big bookkeeping and tax firms are out spending you by 100x. Speak to a very specific audience. Write as if you were in a room of 1 type of person. Then find out how to reach them all.
Vague advertisements don't work anymore. You won't get many customers with "My bookkeeping service is efficient and accurate." You will get customers with "My bookkeeping is the best for you because it solves X industry specific issue that you experience daily."
Not sure who needs to hear this... You can't advertise to "anybody and everybody" and expect excellent results. Too much competition. You can't outspend your competitors, but you can out-wit them.
Content is the gateway drug to marketing.
Getting back into running now that I'm done moving. Anybody got a good way to ease back into it? Trail running is a personal fav.
Sometimes my hope in the future grows.
Sometimes my hope in the future grows.
As a consumer how much do you value direct mail marketing? Does it stick in your mind more now that most ads are served digitally? I have to admit most of mine go str8 to the burn pile.... However, b2b direct mail I tend to read.
Just now? Glad you have awoken.
It's Taco Tuesday...it's the law..
Some marketing tactics are just no good, I've seen way to many "Doctors don't want you to know this" ads on the weather app lately. Who's clicking on these besides g-ma?
Bad ad placement, I’m checking pollen count, last thing I want rn is to buy flowers.
And this is why more of them need to know about you.
And this is why more of them need to know about you.
Why does this surprise anybody?
Cycle your creatives, Only reason to re-use ads is when they're doing phenomenally. If you don't A-B test multiple at a time you're almost certainly wasting money.
Love how safety was considered last in the past. Wouldn’t wanna make them out of metal lol.
Love how safety was considered last in the past. Wouldn’t wanna make them out of metal lol.
Well, there's nothing good about that, y'all okay?
Well, there's nothing good about that, y'all okay?
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@tyshedgefund Ever heard of a doomed recession? Probably not, my gf and I just made it up. Jk. Idk if it's a real term but everyone calls the recession predictors doomers so seems like a fitting term to me.
@tyshedgefund Running clubs, in my area there are a bunch on Facebook. Easier to ease in with a group
Love the hustle. On my truck windshield in my driveway this AM. Definitely going to use. Kudos to the kids and their parents.
Ohkay Zero take it easy
Onions, straight from the ground
I feel like free cash flow usually ends up being way over complicated when it’s actually one of the simplest concepts in Finance. I wrote this guide to try and fix that. f9finance.com/free-cash-flow/
Yellen said today: concerned about 'where we're going' with US deficit
People don’t realize how large Alaska actually is.
The more I look at this photo, the more I find to appreciate: - The camaraderie of these frat guys not letting the flag touch the ground - The guy in the blue shirt busting up laughing - My man on the left representing Hooters Augusta Hang this one in the Smithsonian. 🇺🇸🇺🇸🇺🇸
My website is live! Go checkout Kohentax.com
A client leaves after minor issues come to a head one too many times, leaving a sour taste. Don't underestimate the long-term impact of short-term problems. Proactive client communication and problem-solving can save working relationships. Act before a problem is a problem.
@tyshedgefund Exactly. And I believe our generation will witness remarkable changes in people's lives. They will be able to engage in various activities even in their old age. We might even get to see individuals over 100 years old running online businesses.
I don't understand why some people want to retire early. They seek freedom but often find a void of purpose. A good day's work brings more than income; it brings a sense of fulfillment and contribution to society.
@tyshedgefund I walk the 10ft to my recycling and deposit it.
@tyshedgefund Hate it. All goes straight into the recycling bin. I've stopped contributing to some charities because they're spending too much of my $$ on junk mail, begged some companies to stop sending catalogues. A waste of paper and my mailman's time.
@tyshedgefund Mine goes into the recycling bin but I'd be lying if I said I don't see it on the way. If someone did something eye catching or if I was already interested in their product, I'd flip the card over before tossing it. Which I'd say is consistent with a 1-2% conversion rate.
Working hard will always pay off. There is no such thing as losing when you try. When you take action: • You get valuable expertise • You get better at what you do • You get closer to outcomes, whether right or wrong The only way to lose is by not taking any action at…
@tyshedgefund with AI I bet the possibilities are endless now.
@tyshedgefund "Doctors don't want you to know this" Know what now I gotta know...lol
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