Vlad Chubakov @v_chubakov

Associate Director, Programmatic at Delve Deeper. Curious about everything AdTech/Programmatic related. Author of @101programmatic programmatic101.cc Joined February 2024

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Vlad Chubakov @v_chubakov

16 hours ago

❓Are you seeing any impressions from Epsilon SSP in your campaigns?

Programmatic 101 @101Programmatic

16 hours ago

❓Are you seeing any impressions from Epsilon SSP in your campaigns?

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Programmatic 101 @101Programmatic

4 days ago

Marketers are blind to the trap of only capturing existing demand, just recycling the same “warm” pool until returns vanish. Chasing platform performance isn’t a strategy. I explain why - and what smarter brands are doing instead - in my new video 👇

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Programmatic 101 @101Programmatic

6 days ago

TTD vs. SSPs: the reseller debate, from a buyer’s lens From a buyer standpoint, I like this move. It makes me more confident in the quality of inventory and lets me deliver more value to clients with less effort. The truth is, there’s still too much fraud, bid duplication, and…

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Vlad Chubakov @v_chubakov

7 days ago

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Programmatic 101 @101Programmatic

7 days ago

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Programmatic 101 @101Programmatic

2 weeks ago

Too many marketers still treat ads like a silver bullet. Ads don’t live on their own. They sit on top of your marketing strategy. If the positioning, creative, landing page, or offer is weak, ads won’t fix it — they’ll just expose the cracks faster. I see this all the time:…

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Programmatic 101 @101Programmatic

2 weeks ago

Do we talk enough about smaller players in AdTech? Under one of my posts on X, someone pointed out that people don’t talk enough about smaller players - that the conversation is always about TTD, Google, Amazon. And that’s true (almost), they’re the giants. But it’s not that…

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Programmatic 101 @101Programmatic

2 weeks ago

🔴 The Biggest Mistake I See in Programmatic Strategies (and Digital Marketing Overall) Marketers tend to scale retargeting campaigns because they show higher numbers in the platform. But if your goal is to grow your business and find net new customers, that’s the wrong…

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Programmatic 101 @101Programmatic

3 weeks ago

Excited to join the @adnauseumshow this Thursday at 4PM EST! Join us this Thursday!

Ad Nauseum @adnauseumshow

3 weeks ago

Excited to join the @adnauseumshow this Thursday at 4PM EST! Join us this Thursday!

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Programmatic 101 @101Programmatic

3 weeks ago

In the last few quarters, I keep seeing the same headlines after TTD earnings: ‘Amazon is winning,’ ‘Google has O&O,’ ‘The open web is dead.’ If we define the open web as just desktop and mobile websites, fine - that part isn’t growing. But programmatic is bigger than that. CTV,…

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Programmatic 101 @101Programmatic

4 weeks ago

TTD earnings report - what’s going on? I see a lot of takes out there about why TTD’s stock price dropped after their earnings report. And it’s actually very interesting to see how overall sentiment changes after negative stock performance vs positive. I wanted to share a more…

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Programmatic 101 @101Programmatic

a month ago

Why Most Programmatic “Tests” Fail Before They Start If you're thinking, "Should I test programmatic?" - most likely, you shouldn’t. A lot of marketers approach programmatic with a classic PPC mindset:...👇👇👇

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Programmatic 101 @101Programmatic

a month ago

It’s 2025 and most adtech pitches still aren’t personalized. I get pitched every day. Most of them - a waste of time. Why? 👇👇👇

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Programmatic 101 @101Programmatic

a month ago

Google just announced it’ll start using AI to predict user age - and apply ad restrictions if it thinks someone is under 18. No action needed from advertisers… unless the model starts mislabeling adults.

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Programmatic 101 @101Programmatic

a month ago

Top 3 ways to drive incremental revenue with discounts: 1. Target Safari users 2. Run audio ads and podcasts 3. Run CTV Standard web display and video are overcrowded. They work, but there is a lot of value in other channels.

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Programmatic 101 @101Programmatic

a month ago

Is TTD KOA still the best AI assistant in DSPs? All DSPs claim to have AI assistants. But which one’s actually the best right now? 👇

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Programmatic 101 @101Programmatic

2 months ago

Not All Post-View Conversions Are the Same Post-view platform conversions are often criticized for not reflecting real business outcomes. And I agree. But I also think not all post-view conversions are the same There are two types (in my opinion): high-quality and low-quality👇

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Programmatic 101 @101Programmatic

2 months ago

Google Privacy Sandbox - what’s actually going on? Feels like everyone stopped talking about Privacy Sandbox. Is it still a thing? Rolling out? Paused? Quietly scrapped? Curious what people think - vote below or share your take.

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Programmatic 101 @101Programmatic

2 months ago

Some buyers still test landing pages in programmatic. But most people never click - so don’t treat it like PPC. Use it to build emotional connection, not to optimize bounce rate/post-click conversions and etc

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Programmatic 101 @101Programmatic

2 months ago

🌳Major DSPs 'decision tree (July 2025 update): ✔️ Want to run YouTube at scale? → DV360 ✔️ Want YouTube + other channels in one platform? → DV360 ✔️ Just YouTube, nothing else? → Google Ads ✔️ Need Amazon Fire TV or Twitch? → Amazon DSP 👇

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Programmatic 101 @101Programmatic

2 months ago

I think TTD SP500+ is a great product for less sophisticated buyers. It helps cut low-quality sites and focuses spend on top publishers with no extra hassle. But if you’re more advanced, build your own allowlists, and work directly with publishers to really own your inventory.