.@BrendanEich
How do you think the Mehta ruling will impact the ad blocking & browser ecosystem?
Saw your post re: Technical Committee
Took a first stab at the ad blocking angle here: adblockanalyst.com/p/the-winners-…
Google has turned ad blocking into a strategic advantage
Search ads reach 75%+ of the 1BN+ users blocking ads globally
Full analysis:
adblockanalyst.com/p/google-has-t…
eyeo, owner of AdBlock and Adblock Plus, has often said the vast majority of its user base do not opt out of Acceptable Ads.
As a counter-point:
You could make the argument they did. Fled to other ad blockers with no Acceptable Ads.
Why market share crashed from 90% to 30%
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