4 pillars of full stack email marketing:
• Data architecture that tracks every touchpoint
• Segmentation that goes beyond demographics
• Automation sequences that feel human
• Performance analysis that drives decisions
Master these and watch your email ROI explode.
5 reasons to go full-stack with email marketing:
• You own the entire customer journey
• No algorithm changes can kill your reach
• Highest ROI of any marketing channel
• Scales without increasing ad spend
• Builds genuine relationships with customers
Email isn't dead.…
Vanity metric marketers:
• Celebrate high open rates
• Brag about list size
• Focus on email frequency
Revenue-focused marketers:
• Track conversion rates religiously
• Prioritize subscriber quality
• Optimize for customer lifetime value
Which one pays your bills?
The best podcast I've ever listened to:
Naval’s feature on JRE.
Even though the episode is 5+ years old, Naval’s insights on getting rich, creating purpose, and finding happiness are timeless.
Here are his 10 most important lessons to ensure you win in business and life:
33% of marketers rank click-through rate as their top metric - but they're missing the bigger picture.
Track these instead:
• Revenue per subscriber (your real ROI)
• Email-to-customer conversion rate
• List growth rate from quality sources
• Engagement depth (replies,…
Not offering an opt-in gift is costing you subscribers.
Here's what works:
• Worksheet that solves immediate problem
• Cheat sheet with shortcuts
• Free mini-course teaching one skill
• Template they can customize
• Checklist that saves time
Give value first. Build trust.…
Your competitors are stealing subscribers because they offer lead magnets and you don't.
Here's what converts visitors into subscribers:
• Worksheet that solves their biggest problem TODAY
• Cheat sheet that saves them 2+ hours
• Free mini-course worth $97
• Template…
Amateur Newsletter approach:
• Send same content to everyone
• Generic subject lines
• No clear call to action
Professional newsletter approach:
• Segment audience for targeted messaging
• Personalized subject lines
• Every email has one clear next step
The pros know…
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