Sean Gee @yoseangee
tugboat guy turned email marketer | sendin emails on the daily | Retention Manager at BRUCE BOLT Joined November 2014-
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We can friends no doubt about it. However... if you know this... OMG then we can be BEST friends.
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If you feel like giving up... don't! You are more than likely in the dip, aka the valley of despair. Push through it. Why? Because the other shiny thing you're looking at also has a dip.
I spent 2 hours watching bull riding videos the other night ... not for research, just fascination. Reality: People read stories about human experiences, not just facts.
Stop trying to sound like an expert. Start sounding like a curious human.
Story-driven email simplified: 1. Follow your curiosity 2. Notice what captivates YOU 3. Frame it as a story 4. Connect it to something your audience cares about This approach beats staring at a blank screen wondering "what should I write?"
Your audience doesn't want perfect information. They want real connection.
Your most powerful content doesn't come from expertise. It comes from curiosity.
Your best work deserves an audience. Stop hiding it, start distributing it.
When resistance hits your creative process, don't fight it. Step back, take a walk, and find the story in your struggle. The resistance itself often becomes your most relatable content.
Low energy day? Remember: Stories connect where sales pitches fail. Your audience resonates with authentic struggles more than a perfect lifestyle. Share the journey, not just the destination.
When you're not feeling it, that's exactly when you need to lean into storytelling.
Your off days contain the raw material for your most engaging content. Leverage the resistance.
Content creation hack: Step away from the screen when blocked. A simple walk outside can transform "I have nothing to say" into "I need to share this insight I just had."
The market doesn't reward thinking about business models - it rewards solving real problems.
Fear of market rejection keeps you stuck in the fantasy of "what could be." Reality is a better teacher.
No market response is still data. Zero attempts is zero data.
Well I went to the gym this morning to lift. It’s Tuesday, my day to lift. But the guy didn’t show up to open the gym 😒. I guess I’ll use the workout bar to get some kind of resistance training.
Hypothetical success in your mind vs. real feedback in the market. One teaches, one deceives.
We celebrate the art on the wall, rarely the courage it took to hang it there.
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