Ben Kneen @AdOpsInsider
Ad operations, yield management, and other methods of squeezing blood from a stone @AppNexus adopsinsider.com New York City Joined October 2010-
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Following442
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Ben Kneen retweeted
What about header bidding? AdWords? Floors? Auction logs? Questions publishers have about Google's first-price auction switch: adexchanger.com/platforms/goog…
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Ben Kneen retweeted
Google is flipping the switch to first-price auctions. programmatic twitter, weigh in! looking at you, @aripap adexchanger.com/online-adverti…
Ben Kneen retweeted
Have you seen the new and improved Prebid website? Drop in for a visit and let us know what you think! prebid.org
Media Rating Council website (mediaratingcouncil.org) has a web counter like it's 1999, uses JS Hover, and has special handling for IE 4. But damn if it doesn't load fast. Perfect PageSpeed score.
Ben Kneen retweeted
If you're going to optimize your path to supply, you're going to need a map. So we made one. jouncemedia.com/programmatic-a…
Economists everywhere reading @nealrichter tweets today like
Ben Kneen retweeted
@IndexExchange Halts Bid Caching, Used Auction Game For 50% Of Impressions bit.ly/2OV6u0Z by @SarahSluis
Ben Kneen retweeted
Here's what a Cached Bid is & here's what the risks for buyers like me could be. I'm wondering how common place is this among exchanges & are publishers aware of the practice? Thoughts🤔
Important read for buyers
Ben Kneen retweeted
I had a great discussion with @mrubenstein99, President of @AppNexus, focused on the benefits of diversity and the incredible tech talent we have in Canada.
If you enjoyed the opaqueness of DFP documentation and confusing auction logic of enhanced dynamic allocation, you'll love 'Optimized Competition': support.google.com/dfp_premium/an…
Transparency bear is coming...bokonads.com/the-transparen…
We just posted a roundup of key 2017 stats on PMPs on the @AppNexus marketplace - half a BILLION in spend, 80,000+ deals, and 30% YoY growth among other impressive stats: blog.appnexus.com/2018/all-hail-…
Especially fantastic read from @SarahSluis this AM on hidden DSP fees in @adexchanger adexchanger.com/platforms/inve…
Ben Kneen retweeted
Burger King just released one of the best anti-bullying PSAs I've ever seen
Ben Kneen retweeted
We sat down with Beet.TV to talk about the future of header bidding for video. Tune in here! bit.ly/2A3QLFL
Agree; Google Finance redesign is the worst - what were they thinking?
Agree; Google Finance redesign is the worst - what were they thinking?
Ha, ok. “Publishers can definitely develop their own SSP instead of paying each vendor 20 percent of their revenue. But they don’t want to do it because they need someone to take the blame when things go wrong.” digiday.com/media/dont-kno…
Ben Kneen retweeted
& BuzzFeed & Mashable & Vice. Wow. wsj.com/articles/buzzf… wsj.com/articles/masha…
Ben Kneen retweeted
#ads.txt is now on 34,000 websites, starting from zero in May. Simple ideas work faster. cc @IABTechLab @Digiday @adexchanger
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