Angler AI @Angler_AI
AI-powered predictive marketing platform that creates a smart data loop to enable eCom brands to maximize their digital ad spend on Meta, Google, TikTok, + more getangler.ai Los Angeles, CA Joined December 2022-
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“If I were to start another company next week, Angler would be part of the blueprint. It’s nice to feel like you have an edge.” -Head of Growth @ AlterMe + thoughts on Meta's volatility and how they brought intelligence and control to their ad targeting 🔗shorturl.at/ew6X0
Despite the volatility of #Meta's algorithm, here's how we helped AlterMe reduce cost and improve conversions: Read the case study here 🔗🔗 shorturl.at/ew6X0
When you think #ROI, are you thinking about uplift modeling? This predictive technique directly models the incremental impact of a direct marketing action on an individual's behavior. Here's how it increases ROI: 🔗 shorturl.at/Ly9kV
#Meta’s ad auction now bids based on the incremental value of each impression. Clean exposure data is key here, but this is a major blocker for greater adoption, but walled gardens, keep it close because that’s their superpower. 🔗 shorturl.at/OgJWr #PerformanceMarketing
#ForWellness came to us because they needed reliable metrics to make #StrategicMarketing decisions – traditional #LTV wasn't enough. Read: how real-time performance reads enabled them to scale, despite market volatility. 🤑 shorturl.at/9Zt7r #PerformanceMarketing #Tariffs
Get to know Angler's CEO and Co-Founder, Reeto Mookherjee, Ph.D.! Reeto’s journey from data science #academia to #TechFounder is a reminder that diving into the unknown is when the clarity starts to happen. Watch here: 🎥 youtube.com/watch?v=crYVGl…
Start implementing #omniretail with #Meta today: ⚡ Campaign objectives for online + in store 👬 Lookalike modeling to target ideal customers ⚖️ Assign different weights to store and web conversions Full article here🔗 shorturl.at/KAehS
With loyal customers already set, #ChristyDawn wanted to turn their attention to new customers by: ⚡ Optimizing #MetaAds for new customer acquisition ⚡ Improving ROAS from first-time orders ⚡ Implementing advanced reporting See their success 👉 bit.ly/3AgSufc
#Yardzen wanted to attract high-value leads with #Meta because they have a long consideration cycle. With predictive lead scoring they achieved: ⚡ 53% YoY CPL decrease ⚡ 92% YoY ROAS increase Read the case study: shorturl.at/NsUPS
Consumers demand convenience and consistency. Seamless, personalized touches are expected every step of the way. It all starts with comprehensive and accurate #data. Here's how to get started with #Meta's #Omnichannel Solution Suite (beta): 🔗 shorturl.at/18Pd5
If you’re using #Northbeam's MTA and #MetaAds, you've likely noticed a difference between the two. Which can be...frustrating. Northbeam’s reported #ROAS is typically lower than Meta’s – often by a substantial margin. Why? Here are the differences: 🔗 👉 shorturl.at/2V5Pr
Instead of optimizing for short-term, brands can now guide #Meta and #Google toward users likely to bring in higher long-term value 🤑 #pLTV-based bidding is a powerful strategy ⚡ but only if your signals are timely, accurate. Here's how to start: shorturl.at/VXEy6
Here are the top few performance marketing items to focus on this spring 🌷 1. Leverage Custom Events for Precision #Optimization 2. Sync CRM and Existing Customer Data Daily 3. Collect and Use Zero-Party Data for #Personalization Read more here: 🔗 👀 shorturl.at/dkTaN
Now on #Meta brands can optimize campaigns towards TOF metrics (like Viewed Product or Added to Cart) instead of only revenue. Here's why it matters + results from our recent case study: 👉🖇️ shorturl.at/qa86M
Our latest article explores the evolution of lookalike audiences from pixel-based to predictive value-based, a crucial shift for growth marketers to effectively broaden their customer base in the post-iOS 14.5, cookieless landscape. Read more here 🔎getangler.ai/blog/flavors-o…
Signal loss has made measuring campaign impact tougher than ever before. Read our latest article where we explore various methods to measure incrementality and the true impact of your marketing budget. Spoiler alert: there is no one-size-fits-all method. getangler.ai/blog/different…
In today's article we answer the question, can you predict who your high-value repeat customers will be, even before they discover your brand? Forecast future customer value, identify churn risks, & drive growth with Angler’s Predictive Lifetime Value🔮👇 getangler.ai/blog/how-predi…
Looking to supercharge your paid media campaigns? Our Prospect Data Platform can optimize your targeting & messaging for maximum impact. Get inspired by our latest blog post on use cases for your subscription, e-commerce or omni-channel retail business 📌 getangler.ai/blog/prospect-…
Our Prospect Data Platform was purpose-built for growth teams at consumer brands to improve their marketing efficiency in the cookieless world. Curious about how our PDP fits in with your existing Customer Data Platform? Learn more in today’s blog post. getangler.ai/blog/growth-ma…
In our inaugural blog post we discuss how ad platforms leverage AI & machine learning to build lookalike audiences, how they have been impacted by iOS 14.5 ATT, and most importantly how to restore their performance. Read this foundational post now! getangler.ai/blog/lookalike…
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