Christopher Ryan @CRyanFusionMkt

CEO of Fusion Marketing Partners - B2B Marketing and Revenue Growth Expert - Author of B2B Revenue Growth Playbook - #b2b #marketing #sales #revenue fusionmarketingpartners.com Colorado USA Joined July 2009

Tweets

4K
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4K
Following

4K
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662

Rich Bohn @RichBohn

5 years ago

End of Year B2B Marketing Planning: How to Make it Count - #CRM @CRyanFusionMkt Great advice for the New Year! buff.ly/2W6N4Md

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Unleashed Technologies @UnleashTech

5 years ago

Many firms realize how crucial digital strategy is to meet their goals in 2021. Join @MSpinosa our president, and @CRyanFusionMkt, CEO of Fusion Marketing Partners, for a webinar on KPIs and aligning digital strategy to get better results. lnkd.in/es4NPSP

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John Golden @JohnGoldenFRR

5 years ago

Barriers to #Sales and #Marketing Alignment by @CRyanFusionMkt on #SalesPOP! ow.ly/mn7y30q2HoD @PipelinerCRM

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Christopher Ryan @CRyanFusionMkt

5 years ago

Enjoy this article about a subject near and dear to me. This was first published as an editor's pick at ow.ly/vxIF50BtQiX: ow.ly/RMTm50BtQiW #marketingintegrity #b2bmarketing

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K&R Negotiators @KRNegotiators

5 years ago

Make sure you don't win a negotiation battle but lose the war. Here's how to create long-term profitable relationships. ow.ly/6g2W50B1mKL #negotiaionskills #negotiation

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Brian Hansford @remarkmarketing

5 years ago

B2B Marketing’s Role in Driving Revenue With Integrity by @CRyanFusionMkt customerthink.com/b2b-marketings… via @customerthink

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John Golden @JohnGoldenFRR

5 years ago

Barriers to #Sales and #Marketing Alignment by @CRyanFusionMkt on #SalesPOP! ow.ly/ZGPq30pnvfJ @PipelinerCRM

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Tom Pick | #B2Bmarketing guy @TomPick

5 years ago

6 Lessons B2B Companies Can Learn from Amazon By @CRyanFusionMkt on @B2bMarketingZ b2bmarketingzone.com/edition/weekly…

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Christopher Ryan @CRyanFusionMkt

5 years ago

What lessons can B2B marketers learn fro Amazon? Turns out there are many: greatb2bmarketing.com/b2b-3/6-lesson…

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Christopher Ryan @CRyanFusionMkt

5 years ago

Amazon has some great lessons for B2B companies: greatb2bmarketing.com/b2b-3/6-lesson… #amazon #b2B

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Christopher Ryan @CRyanFusionMkt

5 years ago

RT @Bob_Thompson: Stop Selling, Start Serving: That’s How To Scale Your Lead Generation customerthink.com/stop-selling-s… via @customerthink

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K&R Negotiators @KRNegotiators

5 years ago

How to ensure your C-level execs contribute to successful sales and business negotiation outcomes. ow.ly/XVV150AkJhs #negotiation #salesnegotiation

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Janice B Gordon 💥 Want to #ScaleYourSales @JaniceBGordon

5 years ago

I particularly like point 3. Mine the gold in a partner’s customer base. It’s All About Revenue: Six Ideas to Power Your #B2B #Sales Engine by @CRyanFusionMkt buff.ly/2zTuoIt @customerthink

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James W. Obermayer @SalesldMgmtAssn

5 years ago

Forecasting B2B Marketing Activities to Meet Sales Goals ift.tt/3fYzKS2 #demandgen

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Sales Pro Central, insights your peers are reading. We bring together the best #Sales content from the widest variety of industry thought leaders.

Sales Pro Central @salesprocentral

2K Followers 2K Following Sales Pro Central, insights your peers are reading. We bring together the best #Sales content from the widest variety of industry thought leaders.

Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Tom Pick | #B2Bmarket... @TomPick

21K Followers 15K Following Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Rich Bohn, the oldest living independent #CRM analyst!

His first CRM review appeared in January-1985 and his passion for the topic has only grown since then!

Rich Bohn @RichBohn

8K Followers 9K Following Rich Bohn, the oldest living independent #CRM analyst! His first CRM review appeared in January-1985 and his passion for the topic has only grown since then!

Language & Localisation Strategy | Global Content Strategy | Culture & Digitalisation Strategy | Author & Speaker | Business Development |

Diana Ballard @DianaBallard18

GladysYoung @7d3I96htpKxsqQ7

0 Followers 143 Following

Peyton Richardson @NZOA5C455L6mi

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79 Followers 7K Following show kindness and Love

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吕依雯 @TiglauhDb3q

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Monica @haug_monica

314 Followers 3K Following

Natalie @gillilan_natali

264 Followers 3K Following

I live alone now and enjoy business, traveling, shopping, food and music. I have a calm personality and I hope we can be friends.

Thares @Thares233369

8 Followers 187 Following I live alone now and enjoy business, traveling, shopping, food and music. I have a calm personality and I hope we can be friends.

Nasheshet @nasheshet4710

33 Followers 1K Following I live alone now and enjoy business, traveling, shopping, food and music. I have a calm personality and I hope we can be friends.

Gishe @Gishe762278

41 Followers 1K Following I live alone now and enjoy business, traveling, shopping, food and music. I have a calm personality and I hope we can be friends.

Marketing Consultant | Scaling growth with smarter B2B marketing | Working with B2B businesses to pinpoint the root causes of their marketing growth issues

ben bailey @bensbrand

7K Followers 8K Following Marketing Consultant | Scaling growth with smarter B2B marketing | Working with B2B businesses to pinpoint the root causes of their marketing growth issues

FYI GTM @fyigtm

114 Followers 295 Following GTM Humor

Jared Lemons @EugeneLemonsz

19 Followers 367 Following On a mission to facilitate greater connections

Rene Spijker @Spijker

4K Followers 972 Following Eigenaar Spijker & Co l Webdesign l Social Media l Drukwerk l Apps l Brandweerman l Rotary

Memories are the way of the weak. Look ahead and you will win.
I am a business woman who likes to follow world news. I have a big focus on business, war and fin

Katie Davis @jordancru637

580 Followers 3K Following Memories are the way of the weak. Look ahead and you will win. I am a business woman who likes to follow world news. I have a big focus on business, war and fin

Ella white @Ella_white9

29 Followers 184 Following Marine Engineer My life at the sea & beautiful destinations.

Bryan Johnson @bbbryyyy

43 Followers 180 Following Co-Founder @ravynapp Humans | AI | Relationship Building | Dad

Investor｜Research Methods & Statistics｜Shareholder｜OwnerTwitter is the World's coolest party and the fact that you chose to hang with me is really awesome.

Happy Of I @happyof_i

774 Followers 516 Following Investor｜Research Methods & Statistics｜Shareholder｜OwnerTwitter is the World's coolest party and the fact that you chose to hang with me is really awesome.

Time will tell us that simple love is the longest, ordinary companionship is the most reassuring, and those who understand you are the warmest.

Alyssa @andie_dady

591 Followers 4K Following Time will tell us that simple love is the longest, ordinary companionship is the most reassuring, and those who understand you are the warmest.

I'm a multi-location healthcare executive, entrepreneur, investor, industry partner, board advisor, mentor, passionate about doing big things for others,

Michelle Jade @Unknown591

295 Followers 2K Following I'm a multi-location healthcare executive, entrepreneur, investor, industry partner, board advisor, mentor, passionate about doing big things for others,

Omohtoyosi @dena_hinds1

38 Followers 483 Following Forever FC 🦅❤️

We are moving over to BlueSky! Catch us there :)

#AI #MachineLearning #changemanagement #managementconsulting #marketingconsulting

Trust Insights @TrustInsights

2K Followers 3K Following We are moving over to BlueSky! Catch us there :) #AI #MachineLearning #changemanagement #managementconsulting #marketingconsulting

The single, no-code Openprise RevOps Automation Platform™ helps RevOps teams simplify any RevTech stack, move faster, and scale up to achieve revenue goals.

Openprise @OpenpriseTech

4K Followers 4K Following The single, no-code Openprise RevOps Automation Platform™ helps RevOps teams simplify any RevTech stack, move faster, and scale up to achieve revenue goals.

Althea Kris @SusanKris11

26 Followers 110 Following Hello! I'm Althea Kris, and I hope I can make a lot of friends here. invest

ON24 is a leading sales and marketing platform for intelligent engagement, delivering connected insights to drive revenue growth.

ON24 @ON24

21K Followers 9K Following ON24 is a leading sales and marketing platform for intelligent engagement, delivering connected insights to drive revenue growth.

Jones Alice @0quh9x2rfhjxrwc

67 Followers 3K Following May the world continue to be lively, I wish I was still me.

Vijay @Vijaymani_Ty_Ha

160 Followers 1K Following Autonomous Vehicle & Mobility ... the world is my town and its people my kinsmen Good and evil comes not from others

Digital Revolution Aw... @DigitalRevAward

983 Followers 4K Following Celebrating excellence in #tech. ☁️

nothing is immediately successful in this life. everyone has made mistakes, has fallen, what makes the difference is that they keep getting up and keep trying

sherine lee @lee_jenny778

59 Followers 757 Following nothing is immediately successful in this life. everyone has made mistakes, has fallen, what makes the difference is that they keep getting up and keep trying

kmlshankar @kmlshankar

0 Followers 535 Following Business Development- Composites

Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more.

Data Axle @Data_Axle

4K Followers 4K Following Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more.

Olivia Jones @OliviaJ61049926

585 Followers 4K Following Want to travel around the world and eat food from all over the world. realist

Sarona Ventures @SaronaPartners

102 Followers 265 Following Israeli-global VC fund & tech ecosystem | $45B portfolio value | We partner with extraordinary minds for global impact.

We offer any #photoediting service,We try to get my clients an interesting job as soon as possible. And ready for long-term work.

pixelartofficialbd@gmail.com

Photo Editing Company @PixelArt_bd

269 Followers 587 Following We offer any #photoediting service,We try to get my clients an interesting job as soon as possible. And ready for long-term work. [email protected]

Frannexus is here to answer your questions about franchise ownership. Connect with CEO Seth Lederman on LinkedIn https://t.co/0hBsp53pvO

@frannexusco @frannexusco

134 Followers 543 Following Frannexus is here to answer your questions about franchise ownership. Connect with CEO Seth Lederman on LinkedIn https://t.co/0hBsp53pvO

Ben Thomas @BenThom78461365

287 Followers 3K Following Showing people what they don't know they don't know. https://t.co/465Ox8d3Gg https://t.co/DSYDt9PQpo…

Using behavioral science insights to present novel approaches to sales and compliment existing go to market strategies.

REV Press @salesandbs

81 Followers 355 Following Using behavioral science insights to present novel approaches to sales and compliment existing go to market strategies.

Abdul Qadeer Awan @Resilient1001

183 Followers 2K Following Sometimes walking away is mutually Beneficial

CJ @DotComCJ

7K Followers 2K Following Outbound & Sales Systems // Building Money Printers

Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.

Amy John @AmyJohn76198222

14 Followers 60 Following Amy John is a marketing executive with over 12 years of experience in the execution of marketing and lead generation strategies.

Innovative business solutions, specializing in cloud-based #ERP, #CDMP, #CRM, #CX, #Retail and Field Service Management (FSM) #PoweredByFiO

Group FiO @GroupFiO1

1K Followers 5K Following Innovative business solutions, specializing in cloud-based #ERP, #CDMP, #CRM, #CX, #Retail and Field Service Management (FSM) #PoweredByFiO

Strategy, Product Marketing & Marcom for tech. Founded by Denise Court, Launch Yeti is on a mission to crush bad marketing! See how we do it.

Launch Yeti Marketing @LaunchYeti

427 Followers 928 Following Strategy, Product Marketing & Marcom for tech. Founded by Denise Court, Launch Yeti is on a mission to crush bad marketing! See how we do it.

脊柱側彎.Scoliosis.斜頸.痛症.拉筋.運動治療.氣功.太極
人參粉.水腫.扁平足。
樂匯養生對於運動損傷，運動處方，勞損，退化，骨刺，中風以及手術後功能恢復，體能恢復有專門的研究。體育教育學士，運動人體科學碩士，7年大學專業學習，23年從業經驗。

樂匯養生 @lwendi

26 Followers 203 Following 脊柱側彎.Scoliosis.斜頸.痛症.拉筋.運動治療.氣功.太極人參粉.水腫.扁平足。樂匯養生對於運動損傷，運動處方，勞損，退化，骨刺，中風以及手術後功能恢復，體能恢復有專門的研究。體育教育學士，運動人體科學碩士，7年大學專業學習，23年從業經驗。

Sales Pro Central @salesprocentral

2K Followers 2K Following Sales Pro Central, insights your peers are reading. We bring together the best #Sales content from the widest variety of industry thought leaders.

Tom Pick | #B2Bmarket... @TomPick

21K Followers 15K Following Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Rich Bohn @RichBohn

8K Followers 9K Following Rich Bohn, the oldest living independent #CRM analyst! His first CRM review appeared in January-1985 and his passion for the topic has only grown since then!

Diana Ballard @DianaBallard18

Sigma Labs Inc. (NASDAQ: SGLB) is a leading provider of in-process quality assurance (IPQA®) software to the additive manufacturing industry.

SigmaLabs @LabsSigma

22 Followers 0 Following Sigma Labs Inc. (NASDAQ: SGLB) is a leading provider of in-process quality assurance (IPQA®) software to the additive manufacturing industry.

Since 2004 I've been growing companies online and co-founded the Upgrow agency. Sometimes I get to speak at events and universities.

Ryder Meehan @Ryder_Meehan

35 Followers 75 Following Since 2004 I've been growing companies online and co-founded the Upgrow agency. Sometimes I get to speak at events and universities.

Being Human @beinghumancx

2K Followers 2K Following We help organisations reap the rewards of brand loyalty by designing human-centered experiences that exceed customer expectations.

Charlene H.J. Anderso... @getandersoncopy

312 Followers 2K Following Conversion Copywriter and Copy Consultant

It doesn't matter if we have a headwind or a tailwind. When there is wind we can move forward.
#FinTech | #NFT | #sustainability

*Tweets are my own view.

Richard Harsevoort @RBTHarsevoort

922 Followers 3K Following It doesn't matter if we have a headwind or a tailwind. When there is wind we can move forward. #FinTech | #NFT | #sustainability *Tweets are my own view.

Our mission is to help third sector organisations utilise their online presence using #SocialMedia

We're new, say hello! 👋

#Charity #CharityComms

Bourne Social @SocialBourne

47 Followers 279 Following Our mission is to help third sector organisations utilise their online presence using #SocialMedia We're new, say hello! 👋 #Charity #CharityComms

We're The B2B Mix agency. Nice to meet you! (Psst: you may remember us as Jackson Marketing: We rebranded!) #b2bmarketing #b2b #digitalmarketing

The B2B Mix® @TheB2BMix

2K Followers 2K Following We're The B2B Mix agency. Nice to meet you! (Psst: you may remember us as Jackson Marketing: We rebranded!) #b2bmarketing #b2b #digitalmarketing

Turning Data Into Dollars • Marketing • Economics • Innovation • Digital Transformation • Analytics • FSU NOLE • NCAA Track & Field / Swimming • KC • BBQ

Woody Bendle @WoodyBendle

2K Followers 2K Following Turning Data Into Dollars • Marketing • Economics • Innovation • Digital Transformation • Analytics • FSU NOLE • NCAA Track & Field / Swimming • KC • BBQ

Najah A. Edmondson @NajahSamuel81

318 Followers 1K Following Clean beauty enthusiast. Boy Mom. Wife.

Co-founder @MavenHQ (a16z, First Round). Co-founder of Seth Godin’s altMBA. Honest insights on how to become a high-performing IC and leader

Wes Kao 🏛 @wes_kao

146K Followers 312 Following Co-founder @MavenHQ (a16z, First Round). Co-founder of Seth Godin’s altMBA. Honest insights on how to become a high-performing IC and leader

digital marketing aficionado | oktopost promoter | GIF enthusiast

#B2BMarketing #SocialMediaMarketing #EmployeeAdvocacy

Justin Sykes @jstn_oktpst

345 Followers 347 Following digital marketing aficionado | oktopost promoter | GIF enthusiast #B2BMarketing #SocialMediaMarketing #EmployeeAdvocacy

Sigma Labs @SigmaLabs_SGLB

109 Followers 0 Following Sigma Labs (NASDAQ: SGLB) is a leading provider of quality assurance software to the commercial 3D metal printing industry under the PrintRite3D® brand.

David McClean @sdrsystemsgroup

914 Followers 3K Following CEO & Founder at SDR Systems Group a GTM Agency

Nicole Kangos @NicoleKangos

171 Followers 691 Following Marketing Director at @snaptron. Working in the Manufacturing sector. ⚙️ Tweets are my own.

We're the performance marketing agency built for B2B brands. Start generating revenue today with our proven Customer Generation methodology. 📈

Directive @DirectiveAgency

3K Followers 3K Following We're the performance marketing agency built for B2B brands. Start generating revenue today with our proven Customer Generation methodology. 📈

Rbrke @Rbrke

465 Followers 5K Following Robert Burke

Helping others to grow an #onlinebusiness. Free tips & tools in #marketing, #socialmedia, #motivation & #success, helping #smallbiz & people who #workfromhome.

Escape The Rat Race @iNet46

269 Followers 663 Following Helping others to grow an #onlinebusiness. Free tips & tools in #marketing, #socialmedia, #motivation & #success, helping #smallbiz & people who #workfromhome.

#Global #Business #Management #Consulting firm transforming businesses into global GEMs and helping you expand globally.
Listen to our podcast @globaledgetalk

GlobalEdgeMarkets @globaledgemkts

1K Followers 1K Following #Global #Business #Management #Consulting firm transforming businesses into global GEMs and helping you expand globally. Listen to our podcast @globaledgetalk

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Rick Weinstein @ecuras_rick

33K Followers 35K Following Marketing Director @eCuras - Web development | Marketing Management | Digital Marketing | Brand Management

Giving investors access to profitable businesses in the $1m-$10m EBITDA range through a 'Buy and Build' approach, creating shareholder value through synergies.

MBH Corporation PLC @MBH_Corporation

11K Followers 13K Following Giving investors access to profitable businesses in the $1m-$10m EBITDA range through a 'Buy and Build' approach, creating shareholder value through synergies.

We are here to take young startups to the next level by enabling them to learn from top tier investors, mentors, lecturers and entrepenurs

SigmaLabs @SigmaLabsAccel

279 Followers 77 Following We are here to take young startups to the next level by enabling them to learn from top tier investors, mentors, lecturers and entrepenurs

Claudio Toldi @ToldiClaudio

118 Followers 440 Following Logical mind believing in a better world

Product Marketer & Storyteller #Programmatic. #Sustainability. SaaS. #AdTech. Dir PMM @zetaglobal. Previously @yahoo @kinesso @inmobi

Genevieve Pritchard @gpritchard

1K Followers 1K Following Product Marketer & Storyteller #Programmatic. #Sustainability. SaaS. #AdTech. Dir PMM @zetaglobal. Previously @yahoo @kinesso @inmobi

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Lindsey Witt @Lindsey42792207

73 Followers 867 Following Account Executive at Surprise HR, Inc.

Next-gen ideas #startup/ #ecosystem, we'll post a link to the new website soon, become one of the first members of these worldwide adventures #freelancer #job

EARTH SPARKS A NEW ST... @EarthSparksinc

15K Followers 11K Following Next-gen ideas #startup/ #ecosystem, we'll post a link to the new website soon, become one of the first members of these worldwide adventures #freelancer #job

CMO at @appspace. Tech and digital transformation enthusiast. B2B whiz. Digital content specialist. Home reno “expert”. Foodie.

Mike Hicks @mike_hicks

2K Followers 1K Following CMO at @appspace. Tech and digital transformation enthusiast. B2B whiz. Digital content specialist. Home reno “expert”. Foodie.

Kevin Wessels @KevinMWessels

405 Followers 80 Following

Steve Hunter | Entrep... @MOLEntrepreneur

2K Followers 32 Following 🌟 Achieved Financial Freedom 🚲 See how I Earn 💲💲💲 while riding my bike https://t.co/OCyp1DBxRe 👨🏿‍🎓 Learn 💲 Earn 📈 Grow 🍾 Succeed

Wufasta™ @Wufasta

1K Followers 3K Following Wufasta™

The ultimate SEO reseller platform. Serving SEO agencies, SME's & local businesses worldwide. Launch comprehensive SEO campaigns with just a few clicks.

Linkredible @LinkredibleSEO

24K Followers 15K Following The ultimate SEO reseller platform. Serving SEO agencies, SME's & local businesses worldwide. Launch comprehensive SEO campaigns with just a few clicks.

IM3D Kids offers immersive 3D learning for toddlers with fun, interactive environments that spark curiosity, creativity, and early skill development. 🚧 2026🔧

IM3D Kids @IM3DKids

38K Followers 2 Following IM3D Kids offers immersive 3D learning for toddlers with fun, interactive environments that spark curiosity, creativity, and early skill development. 🚧 2026🔧

David J Wing @djwing_wing

2K Followers 3K Following #socialmediamarketing

Head of Sales & Customer Success at @Matik_io. Automating repetitive deck-making so reps spend more time selling. Ex-WeWork, early-stage GTM expert. Bookworm.

Davey Friedman @daveyafriedman

1K Followers 3K Following Head of Sales & Customer Success at @Matik_io. Automating repetitive deck-making so reps spend more time selling. Ex-WeWork, early-stage GTM expert. Bookworm.

honey sriwas @hsriwas

394 Followers 1K Following Blogger | Animal lover

Digital Transformation, International Business Development, Sales, Marketing for B2B Software and Hightech, consulting/coaching projects by referral only

Reinhard H. Anton 瑞... @reinhardanton

2K Followers 4K Following Digital Transformation, International Business Development, Sales, Marketing for B2B Software and Hightech, consulting/coaching projects by referral only

Empowering individuals and organizations to meet their greatest potential by leveraging strengths. We offer coaching and consulting across a number of domains.

Athraon Coaching and ... @athraonllc

2K Followers 2K Following Empowering individuals and organizations to meet their greatest potential by leveraging strengths. We offer coaching and consulting across a number of domains.

BizInfor is a notable B2B data-driven marketing solution provider. Our state-of-the-art technology helps businesses of all sizes identify the right prospects.

BizInfor @biz_infor

465 Followers 559 Following BizInfor is a notable B2B data-driven marketing solution provider. Our state-of-the-art technology helps businesses of all sizes identify the right prospects.

Streaming Platform. Your technical partner in everything video delivery. Helping #EventProfs go virtual. More info: https://t.co/jmjGQwEGLz

Zidivo @Zidivo

6K Followers 6K Following Streaming Platform. Your technical partner in everything video delivery. Helping #EventProfs go virtual. More info: https://t.co/jmjGQwEGLz

MARK GRANT @MARKGRA96311778

310 Followers 4K Following

Leadership & Culture Keynote Speaker | Conscious Leadership Partners: Evolve Leadership. Align Teams. Transform Culture ~One unlearned habit at a time

Carolina Caro @Caroleadership

2K Followers 62 Following Leadership & Culture Keynote Speaker | Conscious Leadership Partners: Evolve Leadership. Align Teams. Transform Culture ~One unlearned habit at a time

Diana Morris @dianamorris748

30 Followers 88 Following Diana Morris is an experienced marketing manager at BizInfor with over a decade of experience in the B2B market.

Helping agencies and marketers to connect, we promote agencies and champion creativity with the first worldwide agency ranking powered by AI! 💡💪🌍

Ad World Masters @adworldmasters

6K Followers 6K Following Helping agencies and marketers to connect, we promote agencies and champion creativity with the first worldwide agency ranking powered by AI! 💡💪🌍

Avrami @Avrami

213 Followers 538 Following General Manager, Head of Nice Sales Performance Management Business Unit.

NICE Sales Performance Management (SPM) helps large sales organizations manage sales compensation, drive performance and improve operational efficiency.

NICE_SPM @nice_spm

156 Followers 330 Following NICE Sales Performance Management (SPM) helps large sales organizations manage sales compensation, drive performance and improve operational efficiency.