Such an awesome initiative and starting with one of the best in the industry @adamheimlich extremely excited to see the trajectory @ChaliceCustom can take from here!
I really want to take the piss out of @adamheimlich but he clearly doesn't fuck around so uh... Congrats on the great news--well deserved, @ChaliceCustom !
Trade Desk CEO Jeff Green not exactly downplaying the moment the ad industry is facing, using language like "things will never be the same" and "defining the internet forever"
One reason we founded Chalice is our prior struggle to drive Incremental Sales Lift. The platform algorithm won't do it - its learned too deeply to take credit for sales that would happen without an ad. When we rip and replace it, the results are stunning.
shorturl.at/iEKS2
WTF is interoperability?
Here's a great explainer on one of our favorite topics --interoperability -- featuring quotes from Trade Desk co-founder Dave Pickles and Chalice CEO Adam Heimlich.
digiday.com/marketing/wtf-…
As many of you know, last year @adamheimlich and I co-founded an advertising tech company, Chalice.
It’s. been. a. rollercoaster.🎢
One of our first clients was the BIDEN campaign.
(um, yeah. for real.)
And our success with it led us to working with the Ossoff campaign...
Changes to identity are a problem for platforms, not Brands. Read our explainer on "What Brands need to know about Cookies" to see why.
docsend.com/view/ma3sup2an…
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