Corey Rametta @CoreyRametta
DTC e-Commerce | Google Ads Guy Joined July 2020-
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Google Ads Brand Restriction search campaigns are performing up to 10x better (when A/B tested against traditional branded search campaign) across several accounts. Anyone else?
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Anyone seeing a wide discrepancy in any of their Google Ads accounts between GA4 conversion tag and website tag for conversion & revenue? @DaveRekuc @drewmarc @SchmelebeckPPC
Optimize Google Ads Pmax audiences by including the best observation audiences from a search brand or non brand campaign You do have observation audiences in all campaigns right?
Dynamic Search Ads are underrated for ecom sites with large products catalogs. Great for capturing that long tail.
Primary google ads account conversion goal should be purchases only, everything else should move to secondary (unless your B2B and you track leads or something)
If you're on Shopify Plus, install Shopify Audiences to sync customer list to your Google Ads Audiences shopify.com/audiences
Best Google Ads campaign structure for new accounts - Search - Brand - Search - Non-Brand (ad groups split by product category) - Performance Max and/or Standard Shopping (asset groups split by product category) - Display Remarketing
If your store ships internationally, and you have multi-currency setup in Shopify, add a Final URL Suffix to your international Google Ads campaigns to auto-set currency for visitors. Ex: "currency=cad" for 🇨🇦
Corey Rametta retweeted
Trying to bulk up that sms list? Add conditional blocks in your automation emails with an extra incentive to join sms. Here’s how to set it up in klaviyo ✍️
You can tell how well a Google Ads account is managed just by looking at how their negative keywords lists are structured.
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