weaknesses include putting lids on coffee cups. founder @ intelligems. Write about testing and profit growth every week- https://t.co/oYDA6hpVzuintelligems.ioJoined June 2011
much requested update released today- when you copy the URL of your analytics dashboard in intelligems, it'll now copy with all the filters intact, so that the receiver gets deep-linked to the same exact view!
no more checking to make sure you've got the same filters
building a bit of a "working group" of folks who get early access to AI @Intelligems features in exchange for feedback - need to be down to iterate quickly with us and deal with some rough edges. shoot me a note if you're interested!
Q2 is in the books, and now we get to dive into & Collars' books.
This quarter we're talking:
💰 Tariff bills
🏭 Diversifying manufacturing
📶 Margin maximizing tests
Search for it on Youtube or hit the link🔗👇
After running 1,000s of price tests for DTC brands in the past 12 months…
Here were the only 5 metrics we tracked: (not CVR)
For a bit of context…
Every time we run a price test, usually someone asks:
“But what happened to conversion rate?”
That’s the wrong question.…
Absolutely massive win found for this brand.
Still early but estimating a large lift in overall performance.
The offer is the most important aspect once you earn the click.
Ever wanted to get ALL the raw data from your @Intelligems tests and be able to run your own analysis?
Lmk if so - we just added the ability to stream record-level data to your owned data warehouse
rolled out a totally new in-app onboarding experience yesterday @intellgems - if you go through it, let me know how it is and what else we should inlcude!
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