Harpal Singh @CustomIntent

Scaling DTC Beauty & Wellness brands with Search. mail.blimpp.com/subscribe London, England Joined December 2018

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Harpal Singh @CustomIntent

4 days ago

Sadly for a lot of Google maxi’s they’ll be left behind in an era where media buying was simply keywords and ads. Now it’s data extraction and creative execution.

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Negotiated with an influencer (sub 100k followers) who has done some substantial numbers with us since 2021 to use her likeness in video and static ad assets, for a sum of around $5,000. Image rights for micro influencers is a thing in 2025.

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Harpal Singh @CustomIntent

a week ago

AI Max is just DSA with better PR.

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Harpal Singh @CustomIntent

a week ago

If I were @UltrahumanHQ and my No.1 competitor (@ouraring) had their own subreddit, I'd be scraping daily for weaknesses we could exploit. I'd then use that to refine our own messaging, starting with brand search.

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Harpal Singh @CustomIntent

2 weeks ago

Looks like they’re back.

Harpal Singh @CustomIntent

a month ago

Looks like they’re back.

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Harpal Singh @CustomIntent

2 weeks ago

Is there anyone making money from GDN in 2025 other than scam sites and publishers?

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Harpal Singh @CustomIntent

2 weeks ago

Ripe for disruption. Over-subscribed schools, not enough 1:1 support, learning challenges not diagnosed early enough, not enough focus on exam technique, the list goes on..

BBC Breaking News @BBCBreaking

2 weeks ago

Ripe for disruption. Over-subscribed schools, not enough 1:1 support, learning challenges not diagnosed early enough, not enough focus on exam technique, the list goes on..

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Harpal Singh @CustomIntent

2 weeks ago

Identify your top 1% influencers across paid assets. Negotiate for image rights, not asset production. Pay pennies on the dollar before DTC catches up in 2026/7. TML

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Harpal Singh @CustomIntent

2 weeks ago

Even with Broad targeting, YouTube is working great for us in 2025. Our best performing ads on YouTube last 30d: - Mom pooch - Crow’s feet - Sunken jowls Create a great asset that directly appeals to the 1%. The algo will do the rest.

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Harpal Singh @CustomIntent

3 weeks ago

It's all buddy-buddy with Google AMs til the next QBR, about 10 mins before the client shows up. 11 hour flight to the States just to get butchered on 'Recommendation Score'... #bestofenemies #GMLinvitationrevoked

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Harpal Singh @CustomIntent

4 weeks ago

Performance Max is the greatest marketing misnomer since the Skoda Rapid. Google are the absolute masters of great-sounding names for shit products.

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Harpal Singh @CustomIntent

4 weeks ago

Demand Gen traffic quality seems to have fallen off a cliff in August. After best ever results in Q2 across 7 brands July and early August seems to have really stagnated. Mainly seeing the drop-off in statics, but also video too in some instances. Something changed?

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Harpal Singh @CustomIntent

4 weeks ago

YT funnel of the day: Channel subscriptions - Put all your best TOF assets into a campaign targeting Shorts inventory - Campaign objective: YT engagements - Start with $50-$100 per day - Publish long-form organic videos to your channel subscribers - Measure follow-on views,…

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Harpal Singh @CustomIntent

4 weeks ago

It’s genuinely a bit mad that Apple is suppressing sound quality of non-Apple headphones to make their own products more desirable for Apple users. Makes you think what else they’re suppressing within other business units…

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Harpal Singh @CustomIntent

a month ago

Fluff metrics that shouldn’t be on any sensible report: - Impressions - Earned media value - Follower count - Email list size - Website visits If it can’t explain cash, cost, or customer outcome, it’s probably fluff. Best case, these are just noise. Worst case they can lead…

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Harpal Singh @CustomIntent

a month ago

Investing >$3k a day in Performance Max is not a customer acquisition strategy, it’s weak media budget allocation. Past a certain point, every dollar spent on PMax brings diminishing returns. Doesn’t matter if it’s feed-only or not, the same outcome is true. And this is what…

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Harpal Singh @CustomIntent

a month ago

As media buyers our jobs are all about small-scale capital allocation. Making bets on proven winners (budgets, campaigns, ads), while shutting down inefficient ones. So it’s amazing that agency owners don’t employ these principles for their own businesses. Imagine you made…

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Harpal Singh @CustomIntent

2 months ago

Don’t think we’ll see another Xbox any time soon. Seems like MSFT are all-in on PC going fwd.

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Harpal Singh @CustomIntent

2 months ago

As a high $$$ Google advertiser you can’t convince someone to make a high-consideration purchase. But you can give them the tools to convince themselves. And this is why most product pages suck. If the first thing they see is ‘buy now’, you’re fighting a losing battle.