Ricardo Gomez @EcommerceTips3P

RETHINK Top Retail Expert 2025 | Sharing Actionable Insights on How to Win on ECommerce Third-Party Marketplaces | Follow for Daily Tips linkedin.com/newsletters/gl… Manhattan, NY Joined July 2011

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Ricardo Gomez @EcommerceTips3P

2 days ago

Every brand must hear this: Common mistake: thinking retail media spend = growth. If your PDP is broken, ads just accelerate failure. Marketplaces evolve fast, but the fundamentals don’t change.

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Ricardo Gomez @EcommerceTips3P

2 days ago

I’ve seen how brands stall by treating content like a one-time upload. Marketplaces reward content freshness—new images, updated copy, FAQs. AI makes testing new versions at scale easier than ever.

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Ricardo Gomez @EcommerceTips3P

4 days ago

Differentiation today comes from experience, not just product. 3D imagery, AR try-ons, and 360 video don’t just look good—they convert better and reduce returns. That’s how you stand out in crowded categories.

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Ricardo Gomez @EcommerceTips3P

5 days ago

Myth: “low prices always win.” Truth: trust and 2-day delivery let you charge more. That’s just one lever. I’ll be sharing daily insights like this—built from years of scaling brands across every major marketplace.

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Ricardo Gomez @EcommerceTips3P

5 days ago

Marketplaces are not “just another channel.” They are ecosystems that affect your entire P&L. Treat them as side projects and you’ll stall. Integrate them into supply chain, marketing, and finance if you want to win. Stick with me, and I’ll help you see both.

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Ricardo Gomez @EcommerceTips3P

6 days ago

Discounting isn’t strategy - pricing architecture is.

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Ricardo Gomez @EcommerceTips3P

a week ago

Your moat is not ads. It’s reviews + availability (speed / price) + brand story. Ads only amplify a moat - they can’t create one. I’ve made these mistakes, fixed them, and scaled through them, so you don’t have to.

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Ricardo Gomez @EcommerceTips3P

a week ago

Clean data fuels AI.

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Ricardo Gomez @EcommerceTips3P

a week ago

I don’t share theories, only what works in the trenches. Social marketplaces like TikTok Shop are at the stage Amazon was in 2012. Early movers are winning outsized market share because they’re learning faster. Every sale builds data, and every piece of data compounds into…

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

Electronics brands competing on specs alone are racing to the bottom. Win with clarity—comparison tables, reviews and FAQs.

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

Most brands simply copy-paste their DTC product pages onto marketplaces. That’s a mistake. PDPs need enhanced content, clear imagery, and customer Q&As—or they won’t convert. Marketplaces evolve fast, but the fundamentals don’t change. Stick with me, and I’ll help you see both.

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

I’ve seen marketplaces from the inside at Walmart and from the ground as a founder. AI can mine “frequently bought together” data and auto-generate bundle recommendations. Instead of guessing, you’re using real-time shopper behavior to increase cart value and improve ranking.…

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

The best marketplace operators think like logisticians, not just marketers. Moving inventory smartly is half the game.

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

Bundles are one of the most overlooked levers in marketplace growth. They raise AOV, reduce price comparison, and improve visibility. They also allow you to protect margin by shifting shopper focus away from single-SKU price wars. Beauty and CPG brands that bundle grow…

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

Specs don’t differentiate a brand. Story does. The marketplace battle is half product, half perception.

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

I’ve worked on the strategy side at Walmart, then built my own marketplace, and now I’m scaling brands across every major platform. Retail media is the new trade spend. If you’re under-investing in ads on Amazon, Walmart, or Instacart, you’re ceding share to competitors.…

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Ricardo Gomez @EcommerceTips3P

2 weeks ago

Fashion brands: stock photos won’t cut it. Lifestyle imagery with diverse models converts higher, boosts CTR, and stands out in crowded categories. Conversion rate is a growth lever, not a metric. The brands that win treat retail media like oxygen, not optional spend.

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Ricardo Gomez @EcommerceTips3P

3 weeks ago

Biggest mistake I see brands make? Focusing on constantly launching SKUs without setting the foundation to make them succeed online: price, ship speed, content, and reviews.

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Ricardo Gomez @EcommerceTips3P

3 weeks ago

AI can do more than automate reports, it can reallocate ad spend in real time to your highest-ROAS SKUs. That means your best products get more fuel while underperformers don’t drain your budget. In marketplaces, that’s the difference between scaling efficiently and burning…

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Ricardo Gomez @EcommerceTips3P

3 weeks ago

I’ve spent 10+ years helping brands win on marketplaces -from Walmart’s 3P launch to running my own, to acquiring brands today. Marketplaces reward resilience, not just perfection. Be constantly improving, build relevancy over time, and get your fundamentals right.