Jeff Fraser @JFadtech
Ad tech, martech and digital media writer for @Marketing_Mag, Canada's top source for news on marketing and communications marketingmag.ca Toronto, ON Joined March 2015-
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Just discovered Thalamus - awesome directory of #adtech #programmatic vendors, plus a nifty industry news aggregator thalamus.co
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Fraudsters are going mobile - a new DSP study says as much as 34% of in-app ad traffic is suspicious. ow.ly/VV7Kz
Congrats to our Tech Player of the Year shortlisters! marketingmag.ca/advantage/meet… @adgear @vidyard @Shopify @JUICE_Mobile @aboutpolar @tubemogul
.@iabcanada thinks #adblock is the most likely cause of a 30% decline in desktop ad impressions since 2013. marketingmag.ca/advantage/ad-b…
Pretty sure this is like the 7th time Digiday has used that headline image...
Pretty sure this is like the 7th time Digiday has used that headline image...
The debate over who should measure #viewability is over. Google lost. ow.ly/Vkr2f #adtech
"Buy button" social commerce is still a long way off, if this @Recode holiday shopping experience is any indication. ow.ly/VkAlF
Shaw Media is now using @moat to measure #viewability, same as Bell, Torstar and the Globe. ow.ly/VkqDJ #adtech
Snapchat is the "hottest brand on the planet"? That's a little much, @Adweek. ow.ly/Vib02
Welcome to our new fearless leader @schaneschick ! marketingmag.ca/media/shane-sc… (that's right, @Marketing_Mag's new ed has a tech background!)
Not me!
.@yahoomail's anti-ad blocking experiment is going poorly. After their Q3, it seems a bit like a desperation move. marketingmag.ca/advantage/yaho…
Montreal's District M joins the header bidding parade marketingmag.ca/advantage/dist… #adtech #programmatic
.@EyereturnMktg has a nifty infographic showing which Canadian cities most like country music and luxury cars marketingmag.ca/advantage/eyer…
Three #adtech players made the @DeloitteCanada Fast 50 this year. Congrats @acuityads @JUICE_Mobile @AddictiveAdTech ow.ly/UMaQy
.@StackAdapt says it can get CTRs between 0.4% and 0.8% w/ native #programmatic, thanks to increased relevance ow.ly/UMas5
Forrester had some hints about Google's forthcoming #DMP, Audience Center, in its latest DMP Wave report marketingmag.ca/advantage/forr… #adtech
Apple Pay has come to Canada! marketingmag.ca/consumer/apple… Now I just need one of those fancy not-3-years-old iPhones they're making now...
Jeff Fraser retweeted
Facebook mulls advertising changes for instant articles after publisher pushback on.wsj.com/1LcBC1U via @WSJ
Jeff Fraser retweeted
I've been saying it all along and now it's here @IndexExchange and @moat partnership shows health of #INDEXexchange finance.yahoo.com/news/index-exc…
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