Maple.Inc @MapleIncorp

We’re a digital entity that supports entrepreneurs, brands, startups, midsize, and large businesses in fulfilling their business targets. Joined January 2021

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Copywriting Tips @copy_tips

3 years ago

If your call to action is a link, it should describe what will happen when the reader clicks it, as well as telling them to. For example, it should say something like 'Read our white paper on Agile development', not just 'Click here'.

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Copywriting Tips @copy_tips

3 years ago

'Think like a wise man, but communicate in the language of the people.' – W.B. Yeats

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Dr. Dorothy VanderJagt @ifireup

3 years ago

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𝐵𝒾𝒶𓂃𓈒 @Bia_v_L

3 years ago

Good evening / good night ✨💫

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Ms. Dori @GrowWithMsDori

3 years ago

@copy_tips This is so true! Copywriting is like a salesman in print. It's all about words that persuade.

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Copywriting Tips @copy_tips

3 years ago

Wherever words are making things happen for businesses and organisations, that's copywriting.

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Copywriting Tips @copy_tips

3 years ago

While you'll usually be writing your copy to the buyer, other people might benefit from the product too – and they might have a say in the buying decision.

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Copywriting Tips @copy_tips

3 years ago

Positioning the product as the solution to a problem is a foolproof way to structure your copy. Your headline presents the problem, then your body copy expands on it and shows how the product solves it.

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Copywriting Tips @copy_tips

3 years ago

Marketing personas can help you write for your reader as an individual. But a detailed persona might also lead you to believe that its characteristics are more common than they really are (what psychologists call the 'conjunction fallacy').

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Copywriting Tips @copy_tips

3 years ago

Simple writing flows from clear thinking and deep knowledge. Albert Einstein said, 'If you can't explain it simply, you don't understand it well enough.'

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Copywriting Tips @copy_tips

3 years ago

Marketing headlines have the same job as headlines in newspapers and magazines: to grab attention and make people want to read on.

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Copywriting Tips @copy_tips

3 years ago

Provocative copy can shock the reader, shake them out of complacency and make them want to read on.

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Copywriting Tips @copy_tips

3 years ago

Don't fall into the trap of writing for your client instead of the reader. Instead of trying to please the client with the copy itself, impress them with the thinking behind it.

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Copywriting Tips @copy_tips

3 years ago

Everyone likes novelty. Newness is always more interesting than sameness, unless the reader is 100% happy with what they've got already. And since the grass is always greener, that's pretty unlikely.

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Copywriting Tips @copy_tips

3 years ago

When you're planning, just plan. None of the wording in your plan needs to go into your actual copy. If you get drawn into thinking about words and phrases, write them down and come back to them later.

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Copywriting Tips @copy_tips

3 years ago

Think of your reader as an individual person rather than a group. Some of the best copy works like a conversation between writer and reader.

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Copywriting Tips @copy_tips

3 years ago

Wherever words are making things happen for businesses and organisations, that's copywriting.

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Justin Welsh @thejustinwelsh

3 years ago

Something you can "do in your sleep" is worth $10k+ to someone else.

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King Writer @king_writer01

3 years ago

4 steps to create an email list 🧵

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Copywriting Tips @copy_tips

3 years ago

Everyone likes novelty. Newness is always more interesting than sameness, unless the reader is 100% happy with what they've got already. And since the grass is always greener, that's pretty unlikely.