Nano Interactive @NanoInteractive
Global leaders in LIVE, identity-free targeting. nanointeractive.com London, United Kingdom Joined October 2009-
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As cookies faded into the past, @NanoInteractive's intent targeting & contextual insights shape the future of performance measurement. By blending tech with proven strategies, brands can drive ROI while protecting consumer privacy. Read more: buff.ly/4gVaoEj #ad
New Case Study in @Campaignmag : How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs. Don't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques.…
What are the most popular alternatives to the 3rd Party Cookie? Look no further than the latest @IABEurope report: 1. Contextual solutions 2. 1PD Publisher-provided IDs 3. Email-based IDs From IAB Europe’s 10th Annual Attitudes to Programmatic report buff.ly/40Ds9mB
What is Intent Targeting? 💡 Vanessa O'Connell with a new post covering: ➡️ The evolution of intent, the history of context ➡️ The journey from 4.9bn daily signals - to Intent Graph ➡️ Why 'In With the Old, In With the New' is the way forward for media nanointeractive.com/what-is-intent…
"By using combined intent personas and point-of-sale data, we’ve been able to measure ROI without relying on cookies, IDs or other people-based tracking methods. "This has been an important takeaway for future campaigns across the Heineken brand and is definitely something…
Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth Via @exchangewire exchangewire.com/blog/2024/10/0…
5 solutions to signal loss - all have 1 thing in common: they all combine something old with something new. nanointeractive.com/seeking-soluti…
Latest piece on current trends… Intent, Context and Attention: 3 Signals Helping Brands See in the Dark streetfightmag.com/2024/09/20/int…
New piece in @streetfightmag from Nano CEO @crlwht: Intent, Context and Attention: 3 Signals Helping Brands See in the Dark 💡 "After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet…
Nano Nominated at the @exchangewire Wires Awards 2024 🎉🥳 Nano is nominated in the Best Use of Measurement Award category - for its work in support of @Heineken_UK’s launch of the Cruzcampo brand in the UK. The campaign used @WeAreCircana’s point of sale data to measure direct…
Nano nominated in the @Digiday Technology Awards 🎉 Happy to make the shortlist, alongside names such as @Google 🤔 (who?) Nano is nominated for its work in collaboration with & @Heineken_UK & @WeAreCircana. The campaign supporting @Cruzcampo's UK launch - and proving that…
𝐍𝐞𝐰 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐌𝐮𝐥𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐚𝐧𝐤 🏦 𝐈𝐧𝐯𝐞𝐬𝐭𝐬 𝐢𝐧 𝐈𝐧𝐭𝐞𝐧𝐭 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬 A major multinational British bank adopted Nano’s ID-free intent targeting in a B2B campaign aimed at reaching business owners, across multiple industries (e.g.…
Metadata is emerging as a powerful signal to find audiences, even as people-based datapoints decline. ”These signals have been historically underutilized because of an overreliance on user IDs” "Clients have found that metadata makes their targeting algorithms much more…
New Research: Personal Finance in the UK 💳📊 In July 2024, Nano surveyed UK consumers, for a snapshot of the latest trends and preferences around money. A few of the top findings around investments were: 📈 The most popular investment type, excluding pensions, was stocks –…
.@eMarketer has suggested 'cookied' browsers will ultimately only make up 17% of the web in future. But is this a future prediction, or are we more or less there already? According to @Bluecore research, as reported in @martechismktg, online retailers are already "only…
A lawsuit claiming Google’s Chrome collected user information without consent has been revived 🔥 "The plaintiffs claimed Chrome “intentionally and unlawfully” sent Google browsing history, IP addresses, persistent cookie identifiers, and unique browser identifiers without their…
New Research: Personal Finance in the UK 💳📊 In July 2024, Nano surveyed UK consumers, for a snapshot of the latest trends and preferences around banking, credit and investment. A few highlights: 🏦 In our sample, 54% and 44% of the Gen Z and millennials surveyed opened a…
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