Nick’s Playground @NicholasAGrant
Founder @ https://t.co/3eJU953MKa Masters @Harvard Top-rated plus, Expert-vetted top 1% of 18 million CRO specialist (UX, copy, & marketing) on Upwork. digitalblueprints.co San Diego Joined February 2021-
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What do your landing page headlines tell visitors? When users skim, they almost always read the headlines. I view headlines as an elevator pitch. They should be structured and use words that allow users to understand the product, our offer, and include a call to action.
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Don’t AB test your ego!⚠️ Too many business owners want to test things they want to be true—not what the data shows. Test like a scientist👨🔬: ✅Form a hypothesis. ✅Test one variable at a time. ✅Let the data guide you. AND for goodness' sake, track data, use heatmaps, etc.
💡 Want to make your forms more effective? Stop asking for unnecessary information. Only ask for what you absolutely need. The more fields you add, the fewer people will complete it. Keep it short. Keep it simple. Allow for autocomplete when possible. #MarketingTips
Let's make getting conversions easier... I'm creating resources on my website for landing page best practices. As a CRO & UX specialist, I understand what works, but I want to know your struggles. What challenges do you face as an entrepreneur when building a landing page?
Has anyone here built a web app and then created the marketing site for it using WordPress, managing subscriptions with WooCommerce?
One of the biggest misconceptions I see among companies running ads is that their landing pages should be short and simple. Simple, maybe, but usually not short. It's like online dating: no one will swipe right if you have only one picture, and it's a group photo🤣
Have you ever wondered why companies put the price at the top of a pricing container? It's a matter of psychology! Positioning the price higher, along with the content and a call to action (CTA), creates the impression that the price is lighter and less expensive.
As I write landing page copy for my side project, I remind myself of a simple tip from Joseph Sugarman's book, which is that the importance of the first sentence is to get readers to read the second sentence, and so on! I hope that helps some of you. Good luck building!
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