Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

Powering a better media future for all people. nlsn.co/6005JMfvS U.S. Joined February 2012

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Today is our 11th annual Nielsen Global Impact Day 🌎 From nonprofit consulting projects to local food drives, our associates around the world are making an impact on this signature day of service! #NGID

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

On Thursday, October 5th, we will be kicking off Nielsen’s 11th annual Global Impact Day! This year, our associates are taking the charge to do something statistically significant. Stay tuned via @nielsen's Instagram to see what our associates are up to this year.

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

The 🔑 to effectively engaging the Hispanic community depends on understanding the critical nuances within this rich tapestry of cultures. Read the 2023 Hispanic report here: nlsn.co/6010P7cZj

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Streaming dominates Hispanics’ TV viewing 🏆 74% of Hispanics say they use one or more streaming services in a day in any typical week. Read the full report here: nlsn.co/6018P7cZw

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Traditional broadcast TV continues to command significant engagement among Hispanics who primarily speak Spanish—highlighting the enduring role of broadcast media as a vital cultural touchstone for Spanish-dominant Latinos. Read the full report here: nlsn.co/6011P7cZT

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Did you know that U.S. Hispanics spent more than 30 billion minutes with connected TV in the first quarter of 2023? Read our 2023 Hispanic audience in focus intelligence series report here: nlsn.co/6013P7ckS

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

To further understand why posts from creators with disabilities resonated so strongly with audiences, Spotlight put the questions to Stacie de Armas, @nielsen's SVP, Diverse Consumer Insights & Initiatives, DE&I Practice. Read here: nlsn.co/6012PxR10 @GeenaDavisOrg

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Seldom is a music genre so pervasive it changes the cultures around it. In modern culture, hip-hop stands alone in this regard, and as it celebrates its 50th birthday this month, we can see just how beloved and influential it has become. 🎵 Read more: nlsn.co/6019Pex2N

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

In each category and for almost every metric, Black creators lead the way. Over a two-year analysis, interaction rate, follower growth and media value were consistently higher among the cohort of selected Black creators. Read the full report. nlsn.co/6013O7r2b

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Authenticity & more LGBTQ+ representation are key 🔑 For example, 47.3% of people who identify as gay and 49% who identify as lesbian believe adding more LGBTQ+ to programming and content would enhance inclusivity in content and ads. Read more: nlsn.co/6014O7rNu.

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

For #NationalIndigenousPeoplesDay, we're sharing data from @sundancefest on the growth and impact of #Native content, partnering with @IllumiNative, the Native woman-led social justice organization. Read the article here: nlsn.co/6016O2ISs

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

2 years ago

Our LGBTQ+ Diverse Intelligence Series Report is out! 🏳️‍🌈 One key insight found that audiences have nearly 7x more LGBTQ+ inclusive programming to choose from on streaming platforms than on linear TV. Find more insights, and read the full report at nlsn.co/6018OFOjj.

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

In this Nielsen Power Chat, Lauren Grove, Founder and Chief Experience Architect for The Grant Access, explained the benefits of brands ensuring alignment with their HBCU partnerships.

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

We’re celebrating Native American Heritage Month! 📽️ Hear from Native creators and the need for more authentic programming in our 2022 SXSW Panel, "Forget Mascots. The Native Representation TV Needs." Listen to the full recording: nlsn.co/6010Msha4

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

Marketers: here's an opportunity to engage the Black community. Only 9% of U.S. ads are directed toward content featuring Black LGBTQ+ talent. 🌈 Learn more about how to make more personal connections with this unseen consumer group: nlsn.co/6015MUQuT

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

Want to use social media to grow your business? 🤳🏾 Tune in for @nielsen & @NationalBCC's webinar, "Defining Black Brand Identity within Social Media", featuring @CharSpeaks1, @SteveCanal and @BlackWomensExpo. Register here 👇 nlsn.co/6017Mmzah

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

42% of the most bingeable streaming programs were directly influenced by Hispanic talent. 🍿 When a show includes in-front of AND behind the camera Hispanic representation, bingeability scores increased. Learn more in our latest Hispanic report. nlsn.co/6015Mewtx

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

41% of Hispanics say that on-screen representation of their identity group is accurate. 📺 56% are more likely to watch content that features someone like them. Learn more in @nielsen's latest report on #Hispanic audiences: nlsn.co/6018Mww2G #diverseintelligenceseries

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Nielsen Diversity, Equity and Inclusion @Nielsen_DEI

3 years ago

Today marks the start of Hispanic Heritage month in the U.S. and the launch of our latest Diverse Intelligence Series (DIS) insights report. 📊 Visit nlsn.co/6011MR6q7 to read the full report on the latest consumer trends and more about the #NielsenDIS.