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Open RTB @OpenRTB

OpenRTB was created to improve ad technology onboarding and integration through the creation of open, flexible, safe, and consistent industry standards. openrtb.info Boston Joined February 2011
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Open RTB @OpenRTB

14 years ago

#OpenRTB: @brightroll: "all of the standards we currently lack as an industry will come out of automated buying."

OpenRTB Profile Picture

Open RTB @OpenRTB

14 years ago

Heard at #OpenRTB town hall: "Internet advertising is like a series of black markets."

OpenRTB Profile Picture

Open RTB @OpenRTB

14 years ago

#OpenRTB: @admeld CTO Brian Adams: half of our spend is on a minority of inventory, and that inventory is RTB.

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Open RTB @OpenRTB

14 years ago

#OpenRTB : where are we in the state of rtb? @admeld CTO: still the wild west. 15 billion impressions on RTB right now; how many aren't?

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Open RTB @OpenRTB

14 years ago

#OpenRTB: Guaranteeing inventory quality can only happen if we all make inventory transparent.

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Open RTB @OpenRTB

14 years ago

#OpenRTB @mediamath CTO re: financial exchange v. ad exchange "financial stuff is so easy compared to the advertising stuff."

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Open RTB @OpenRTB

14 years ago

#OpenRTB: @Google Scott Spencer: "everything I say gets tweeted."

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Open RTB @OpenRTB

14 years ago

#OpenRTB @adaptv: marketers need to align on what they want to measure and how to do so for OpenRTB to really take off beyond DR

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Open RTB @OpenRTB

14 years ago

Brian Morrissey #OpenRTB: "how can we make it attractive to brand marketers?" @iab CEO: "almost every new medium starts off feeding DR"

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Open RTB @OpenRTB

14 years ago

#OpenRTB @iab CEO Randy Rothenberg: "Reach and engagement are not the same thing."

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Open RTB @OpenRTB

14 years ago

#OpenRTB @dataxu CTO Dr. Bill Simmons: "As a company that's adopted 20 some odd APIs, I know it's possible for the sell-side to do so."

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Open RTB @OpenRTB

14 years ago

Alex Horowitz of @VivaKi: "the more that we build out and adopt standards like #OpenRTB the more money agency holding companies will spend"

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Open RTB @OpenRTB

14 years ago

Publisher on revenue from #OpenRTB: "it needs to scale more"

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Open RTB @OpenRTB

14 years ago

#OpenRTB moderator Brian Morrissey of @Digiday: "Let's see some more arguing!" YES.

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Open RTB @OpenRTB

14 years ago

Heard at #OpenRTB: "Between @Google and @Apple, the more open of the two is Google."

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Open RTB @OpenRTB

14 years ago

#OpenRTB @Google Scott Spencer: "The question of the standard is about API. At scale, it is costly. Would love to join discussion."

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Open RTB @OpenRTB

14 years ago

#OpenRTB Town Hall: @iab CEO Randall Rothenberg: "I would be surprised if @Google didn't participate in OpenRTB standard"

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Open RTB @OpenRTB

14 years ago

News: The IAB has announced that it will take over management of #OpenRTB!

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Open RTB @OpenRTB

14 years ago

Welcome to #OpenRTB's Town Hall session at NASDAQ Marketsite. For more information on tonight's session, please go to openrtb-nyc.eventbrite.com

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Open RTB @OpenRTB

14 years ago

Tomorrow's #OpenRTB Town Hall is sold out! Starting at 5pm EDT, you can follow the discussion in real-time at #OpenRTB

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