PSM Communications @PSMcomms
We’re a specialist #professionalservices marketing consultancy that supports firms to turbocharge their growth. We’d love to turbocharge yours. psm-communications.com Windsor, Berkshire Joined July 2016-
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Brand vs. Leads. Long-term Trust vs. Short-term Pressure. The classic marketing tightrope. This week, we asked Jodie Evans (Global VP @HiBob_HR) how she balances both, especially in #professionalservices. 🎥 60-sec insight. Every Thursday!
As you start planning for 2026, it’s worth asking: when was the last time you bought something in a neat, linear buyer journey? The reality is the journey is messy. You can’t control the path anymore. Read more in our latest blog ➡️ psm-communications.com/planning-for-2…
One of our 2025 highlights has been supporting the team at CultureC. Experts in Employee Listening, we love their passion for building lasting change within organisations. If you’ve not had chance to listen to their brilliant podcast please do! 🔗 culturec.com/podcasts/cultu…
What does a great client really look like? 🤔 In this short clip from our recent webinar with Kate Mackie, Global Marketing Lead at @EYnews, she shares how #professionalservices marketers should approach defining their Ideal Customer Profile (#ICP). 🔗 psm-communications.com/webinar-b2b-ma…
🎥 Marketers talk about influence. But getting internal buy-in? Especially in professional services? It can be hard. We asked Jodie Evans, Global VP Regional Marketing at @HiBob_HR : How do you get stakeholders excited about marketing? 🤔
Search marketing is changing fast. Not away from Google, but towards AI as the new gatekeeper. ➡️ Clicks are down ➡️ Summaries are up ➡️ Visibility now means being referenced, not visited Read more here ⬇️ 🔗 psm-communications.com/search-is-chan… #SEO #AIsearch #ProfessionalServices
Our latest 5 Mins With… interview is out where we speak to Michéle Quinn of @McCannFitz 😀 We chat… ➡️ Bold campaigns ➡️ Buyer journeys ➡️ Marketing KPIs that actually matter ➡️ Where AI fits (and doesn’t) Well worth the read! 🔗 psm-communications.com/michele-quinn-…
If marketers want more influence, more budget, and a lasting seat at the exec table, we have to speak in commercial terms that land with the CFO. That means: ➡️ Customer lifetime value ➡️ Pipeline influence ➡️ Marketing as a builder of profit 🔗 psm-communications.com/what-cmos-can-…
Have you registered your place yet? 🤔 Don’t miss out! 🔗 us02web.zoom.us/webinar/regist…
Dashboards are green. Campaigns are running. MQLs are on target. But something feels… off? The best marketers don’t ignore that gut feeling, they interrogate it. In our latest blog we discuss why instinct still matters 🔗 psm-communications.com/when-the-numbe… #professionalservices
Content shouldn’t just fill space. It should start conversations, build trust, and show what your firm really stands for. That’s the kind of work we love doing. #ContentStrategy #ProfessionalServices #ThoughtLeadership
We're proud to have designed the new website for Dr. John Woodhouse, aka The Dyslexic Doctor, a bold voice for neurodiversity in medicine. #Neurodiversity #WebDesign #DyslexiaAwareness #DyslexicDoctor
Linkedin have made some valuable updates Hashtags? Not critical. Video headers for newsletters and articles Individual Post analytics via a new API - finally, insights in the tools you use. Oh, and the time-feed algorithm? Reverted 🙌 🔗 psm-communications.com/some-interesti…
Join us in conversation with Caroline Florence for our next 'From Ink to Impact' webinar, as we dive into her book Data Storytelling in Marketing. Learn how to turn data into compelling, evidence-based stories that persuade & drive decisions. 🔗 us02web.zoom.us/webinar/regist…
“Easy to Mind, Easy to Find.” A brilliant quote from Kate Mackie, in our latest From Ink to Impact webinar yesterday. We discussed: ▶️ Brand, reputation, relationships & revenue ▶️ B2B frameworks reimagined ▶️ AI’s role in smarter decisions 🔗 psm-communications.com/webinar-b2b-ma…
“Focus on what you can do, not what you can’t.” Candid advice from our #5MinutesWith Claire Wright at J A Kemp for any #professionalservices marketer looking to step into leadership. 🔗 psm-communications.com/claire-wright-…
One week to go until our webinar with @EYnews' Kate Mackie 🙌 We’ll discuss her new book, marketing frameworks, AI, and how marketers in #professionalservices can better communicate their value across the firm. Register here: us02web.zoom.us/webinar/regist…
🇫🇷 Windsor is all set to welcome President Macron today! 🇫🇷 It’s going to be fun atmosphere outside of the office. TV crews all setting up outside our front door! 👍
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