According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
Says GWI: "People aren’t suddenly less outraged by the degradation of our planet. It’s more a case of prioritization, and mental bandwidth." Customers are often prioritizing speed of product obtainment over eco-friendly options. Price also plays a huge role in buyer decisions.
@SarahLevinger @gwidotcom As cost of living sky rockets and people budgets have to stretch further, sustainability becomes a distant second to price/value.
@SarahLevinger @gwidotcom It's really very interesting to see such a high correlation.
@SarahLevinger @gwidotcom I think that the economic climate has made people more individualistic. When everything is good we can focus on the bigger picture but once it is tighter we tend to focus on ourselves and our economy more.