Smart Business U @SmartBizU
Experts on how to turn small businesses into smart, profitable ones! smartbusinessu.com Canada Joined August 2013-
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Given the real-time nature of Twitter, it makes sense to use it to advertise the latest thing is an effective way to gain attention.
40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase.
56% of customers are more likely to buy with a personalized experience. Usabilla, 2015
Pay for social media traffic. But don’t do this unless you can measure the cost of leads and sales.
Including a percentage is more effective in your direct response tweets and more likely to get Twitter users to pay attention to your copy.
Look at the social chatter happening in your audience – you may have an old piece that just need statistics updates and new graphics.
75% of journalists use Twitter to build their personal brands, and Twitter drives more web visits than Google+, YouTube, and LinkedIn.
62% of companies outsource all or part of their digital marketing tactics. Ascend2, 2016
Smart Business U retweeted
PLEASE SHARE -For anyone who has been affected by the Fort McMurray fires. Please make sure you call your lender... fb.me/4JPeHfHKA
Concentrate your efforts on 20% of the effort that produces 80% of the results.
Tweets with percentage discounts displayed performed 40% better, in terms of CPA, than those which included dollar-based savings.
Use networks like Twitter to link back to older content pieces that provide info that is still relevant.
Just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days).
The effectiveness of digital marketing to achieve important objectives is increasing to some extent for 89% of companies. Ascend2, 2016
Re-purpose content onto other networks. Take your best posts and publish on Linkedin and others.
Invest in a digital marketing automation platform to do more with less.
Tweets with words like ‘hurry’, ‘fast’, ‘quick’ and ‘limited time’ had both a lower cost per acquisition and a higher click-through rate.
Social media is a perfect way to extent the life of evergreen content, or give you ideas to refresh old pieces.
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