I’ve been creating content for 3+ years - and these are 5 techniques I will always come back to.
Not because they’re trendy.
But because they work. Every single time.
I didn’t learn them from a course or a guru.
I learned them by trial. Error. And watching hundreds of videos…
Most videos lose viewers because they stop earning their attention.
Here’s how to hold it - 3 seconds at a time:
→ Angle changes - a new frame = a new hook. Keep the screen moving to keep the brain alert.
→ Storytelling flow - every line should lead to a new question or…
Good lighting doesn’t need to cost £500.
But bad lighting? That could cost you attention.
I got my setup for under £50 - here’s how I do it:
→ Face a light (window or ring light). Bright subject = clean, pro look
→ Add a light off to the side. Shadows = depth
→ Use a…
Viral content is rarely accidental anymore.
And trust me - I used to hope it was.
I’d spend hours filming, editing, rewriting… all for videos that barely made a dent.
It felt random. Discouraging. Like I was missing something obvious.
But the turning point?
Realising that…
When I first started creating content, I thought it was all about what I said.
But the truth?
It’s just as much about how it looks, how it sounds, and how it moves.
Once I started paying attention to the visual language of content - my retention rates changed overnight.…
It’s no secret anymore:
1-shot ads work.
No cuts. No edits. Just one continuous moment.
I tested it with a POV-style Surreal ad - and it crushed.
Here’s why:
→ It felt raw, unrehearsed, human
→ No polish = no illusion break
→ It looked like real phone content
It didn’t…
This is only the 2nd video I’ve made for my personal brand.
But for the past 3 years, I’ve been behind the scenes - creating UGC and organic content for other brands.
And the biggest thing I’ve learned?
How to come up with content ideas fast.
Because most ideas don’t come out…
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