A huge mistake most newsletter operators make: weak landing pages
You put in SO much effort to drive traffic… only for your landing page to underperform
Take the time to make a great landing page, and all your future efforts will generate better returns
Worried your copy is gonna bore your audience? Try this:
1) Interview a handful of your customers
2) Ask what type of messaging they’re tired of hearing from your competitors
3) Call out the overused messaging, and position yourself as the fresh opposite
There are really only 2 ways to grow your email list:
1) More traffic
2) Better conversions
Traffic is great, but it’s expensive (in time or dollars)
A good lead magnet can 5x your conversion rate and increase the ROI of all your traffic efforts
A no-brainer if you ask me
Tired of painfully slow newsletter growth?
Try the most underrated organic strategy: Reddit comments
1. Find subreddits in your niche
2. Make sure they don’t have rules against links & self-promotion
3. Share VALUE-PACKED comments with reference to your newsletter
Bad copywriting:
"3000 mAH battery"
Better copywriting:
"18 hours of battery life"
Best copywriting:
"With 18 hours of battery life, you'll never have to stop your day for a charge"
For every feature, find a benefit. For every benefit, find an outcome.
How people interact with most lead magnets:
-Download
-Read it once (or never)
-Unsubscribe from future emails
What email courses get them to do instead:
-Read your emails
-Trust your expertise
-Look forward to more
Email courses are the superior lead magnet
3 simple yet effective strategies for growing your newsletter with 𝕏:
• Link to a standalone landing page in your bio
• Promote your newsletter in your pinned tweet
• Share the best content from your newsletter here as a teaser
Email is still the best way to convert curious buyers.
X is great for attention, not great for selling.
Get your followers on an email list and monetization will be 100x easier.
Email courses are great for transforming curiosity into loyalty.
All it takes is 3 simple steps:
• Pick a problem your audience needs to solve
• Help them with valuable content over several days
• Get ready for new customers dying to do business with you
If you want to build an email list but don’t want to commit to a regular newsletter, an educational email course is your best bet.
Build it once and it runs on autopilot, helping you build an engaged audience without the stress of consistently publishing.
Don’t use double opt-ins for you email list.
So many people miss them or forget to click, and then never hear from you again.
If you’re worried single opt-ins will result in a less engaged subscriber base (it probably won’t), just clean your list more often.
“Subscribe to my newsletter” just reads as “Let me annoy you”
Instead:
• Offer your audience an educational email course
• Deliver value over several days
• Smile as you add engaged subscribers on autopilot
Make it as easy as possible for people to subscribe to your email list.
The link in your bio should go directly to a landing page.
Not your full website. Not a Linktree.
Remove as much friction as possible and watch your conversion rates soar.
Education is a major bottleneck in the customer journey.
Buyers need to know:
• The problem you can solve for them
• Why your solution is better than alternatives
• That they can trust you to deliver on your promises
Educational Email Courses let you do all 3 on autopilot.
Educational Email Courses are gaining popularity, but it’s still early.
Most brands haven’t figured out how effective they are at capturing and converting a target audience.
This is your advantage. Go use it.
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