Audiences no longer think in silos. There isn’t an “audio audience” any more than there is a “mobile audience,” shares Code and Theory Managing Director Ben Berentson in @Adweek. The New York Times’ decision to sunset its standalone Audio app is a signal: consumer behavior has shifted, and publishers must integrate experiences rather than fragment them. Read the full piece by @MarkStenberg3 now: adweek.com/media/new-york…
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