Code and Theory @codeandtheory
50% creatives and 50% engineers living at the intersection of tech and creativity. flow.page/codeandtheory Global Joined November 2009-
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Audiences no longer think in silos. There isn’t an “audio audience” any more than there is a “mobile audience,” shares Code and Theory Managing Director Ben Berentson in @Adweek. The New York Times’ decision to sunset its standalone Audio app is a signal: consumer behavior has…
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“AI made the process faster, but the heart of this work remained entirely human,” said Code and Theory CCO @CraigElimeliah. Our latest work with @AmericaSCORES Network on "Find Your Feet" proves speed, scale and soul can coexist. The film was made fully with AI and follows the…
🫢 We loved Trav before Taylor did. In honor of football season kicking off this weekend, here's a throwback to one of our first spots with @AmazonAds: ispot.tv/ad/bCAz/amazon…
The @usta knows that behind every rising tennis player, star and weekend clinic, there is someone shaping the game. Yet, only about two in ten players in the U.S. receive formal coaching. Built by Code and Theory, the new USTA Coaching platform gives mentors—from weekend…
Breaking news: All 76 brands that posted about Tay and Travs engagement now legally required to cater the wedding. For more #fakefacts and real tech news: check out our latest edition of DECODE: linkedin.com/pulse/decode-a…
The @Digiday Awards named Code and Theory CEO Michael Treff and @wearekettle CEO Lauren Diamond Kushner finalists for Agency Executive of the Year and Code and Theory as a finalist for Most Innovative Agency! Congrats to Treff and Lauren. We can't wait to see the results in…
Chief Creative Officer @CraigElimeliah says we’re witnessing the discovery of advertising’s next evolutionary leap: the ability to create the surreal without limits through AI characters. Discover why ➡️➡️musebyclios.com/musings/is-ad-… @MusebyClio
In the age of AI, it's easy to lose track of your unique voice. Dan Gardner joins @ON_Discourse's Toby Daniels and Matthew Chmiel to explore what happens when human expression gets flattened by filters, systems and synthetic output. Listen to the full episode now:…
Developers are shaping the future of AI and IoT — but most brands still treat them like a niche. At @sxsw, Code and Theory CEO Mike Treff is teaming up with @Microsoft's Scott Hanselman, @Lenovo's Emily Ketchen and @Qualcomm's Don McGuire to rewrite the playbook on how to…
Where elegance meets performance. We partnered with @LucidMotors to help bring the artistry of its award-winning vehicles to an e-commerce experience built to inspire and convert. Sweeping visuals invite exploration, while refined interactions guide customers seamlessly from…
Preseason is underway — and we’re already in midseason form. To help the @NFL keep fans hyped year-round, Code and Theory created a series of spots to share what fans might be missing: news, highlights, recaps and streaming all in one place. 📲 Download the NFL app 🏈 Stream with…
Developers are shaping the future of AI and IoT — but most brands still treat them like a niche. At #SXSW, Code and Theory's Mike Treff is teaming up with @Microsoft's Scott Hanselman, @Lenovo's Emily Ketchen, and @Qualcomm's Don McGuire to rewrite the playbook on how to actually…
Back in the early 2010s — a time when reporters were concerned about the digital revolution — Code and Theory worked with the @latimes on an entire site redesign that injected the reporter mentality into the design process in ways never done before. "Back then, you were…
Video is evolving from a fixed asset into a living, adaptive system that adjusts to context, audience and behavior. "The evolution toward dynamic video systems doesn't diminish the importance of creative craft — it amplifies it," says @CraigElimeliah. lbbonline.com/news/AI-Video-…
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