Codeword @codewordagency

A communication design agency building better comms, content, and communities for brands. Proud member of the @WEcomms family. codewordagency.com NYC / SF / WFH Joined April 2010

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Codeword @codewordagency

4 days ago

AI the media and advertising industry’s hyperspace jump towards a brand-new galaxy far, far away. Let it be your personal Millennial Falcon or risk getting left on the Death Star. Kyle Monson on how to use AI like The Force: codewordagency.com/the-feed/ai-is…

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Codeword @codewordagency

a week ago

Brands responded to the Tayvis engagement *fast*. @Nat_koz explains how a proactive communications strategy tees you up to react to cultural moments, swiftly and in authentic ways for @TechRoundUK: techround.co.uk/news/taylor-sw…

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Codeword @codewordagency

2 weeks ago

Trend reports are a great tool for marketers — when they actually get seen. Jordan Leschinsky spoke with @hiebertpaul at @Adweek about it: adweek.com/brand-marketin…

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Codeword @codewordagency

2 weeks ago

Today, people want marketing that really *speaks* to them. @intothecrevasse explains how brands can stay top of mind — and feed — for key audiences by staying fluent in what they love: codewordagency.com/the-feed/how-t…

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Codeword @codewordagency

a month ago

Professor Jannine Lasaleta and Katy Kelley explain why nostalgia doesn’t just feel like a warm hug — it’s a tried-and-true marketing tool that never goes out of style: codewordagency.com/the-feed/why-t…

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Codeword @codewordagency

a month ago

It’s been 6 months since we published our Report on Trend Reports — and trend report season is right around the corner. Brush up on our research to get your supplies early this year: codewordagency.com/reports/the-re…

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Codeword @codewordagency

a month ago

Our monthly newsletter is full of sharp analysis, internet weirdness, and the kind of marketing and media advice people charge the big bucks for. Sign up to keep up: codewordagency.us9.list-manage.com/subscribe?u=df…

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Codeword @codewordagency

a month ago

Kyle Monson explains why — on an internet that bends over backward for the skimmers and scrollers — brands’ most overlooked opportunities lie with the rabbit holers. codewordagency.com/the-feed/the-t…

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Codeword @codewordagency

a month ago

Media coverage is crucial—but it’s not the be-all end-all for your brand’s success. @oliviaallen27 explains how a more nuanced approach can actually bring greater wins for brands: prnewsonline.com/pr-roundup-blu…

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Codeword @codewordagency

2 months ago

.@oliviaallen27 spoke with Elizabeth Demaso on The More Everything podcast to discuss leading with guts and grace, being a good boss and person, and the life pivot that took her a step back to launch forward. 🏹 Listen here: more-everything.com/podcast/https/…

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Codeword @codewordagency

2 months ago

.@oliviaallen27 gives her take on what makes a customer-focused conference unforgettable in today’s market. Her keynote? It’s not about the grand ballrooms—it’s the true community building that matters: codewordagency.com/the-feed/the-f…

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Codeword @codewordagency

3 months ago

What does it take to create truly impactful customer events? As a seasoned conference pro, @oliviaallen27 believes marketing teams need to bail on the ballroom and focus more on personalization, integration, and connection. Explore her take: codewordagency.com/the-feed/the-f…

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Codeword @codewordagency

3 months ago

ICYMI, our friends at @Wing pulled off the biggest drone delivery expansion in history alongside @Walmart. We loved teaming up to plan the celebration and amplification of this major moment—congrats! wired.com/story/walmart-…

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Codeword @codewordagency

3 months ago

We’ll be hosting some intimate dinners and bar take-overs at Cannes, so if you like magnums of rosé, French food, and a chance to pick the Codeword partners’ brains, get on the list to stay in the know on our Cannes plan(ne)s. codewordagency.com/events/cannes-…

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Codeword @codewordagency

3 months ago

Search is no longer dependent on optimization— it’s about credibility in the eyes of AI now. Brands need a plan, and looking at comms, content, and community through @JordanLSKY’s AI Visibility Triangle is the best place to start. Check it out: codewordagency.com/the-feed/the-g…

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Codeword @codewordagency

3 months ago

Hands up if you’re going to #HexagonLIVE Global 2025. ✋ You’ll be in good company with @oliviaallen27 and @alexiskoedam, who will be on the ground exploring the latest innovations in AI so we can better help our clients. Be sure to connect with them while you’re there.

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Codeword @codewordagency

3 months ago

AI search is flipping the script for how we find info and, by extension, maintain brand reputations. The teams that don’t adapt will fall behind, so @JordanLSKY shared pro tips for how to win at AI search with @adage's @doerrerbrandon: adage.com/technology/aa-…

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Codeword @codewordagency

3 months ago

Dive into @taylorecahill's debrief from #SEOWeek to learn how brands keep up with—and thrive in—an algo-oriented search world. Get the takeaways: codewordagency.com/the-feed/ai-is…

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Codeword @codewordagency

3 months ago

In the face of growing concerns about AI’s role at work, Kyle Monson argues that AI isn’t coming *for* your job, it’s coming *to* your job. Learn how: codewordagency.com/the-feed/ai-is…

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Codeword @codewordagency

3 months ago

Can AI help younger professionals perform like their bosses? Lindsay Grippo explains how junior creatives can use AI not just to punch above their weight, but join a whole new class at work: codewordagency.com/the-feed/a-cha…