Daniel Wallock @danielwallock
Seeking New Opportunity! - VP Growth & Marketing I PE Backed Brands I Marketing Exec in 2x Successful DTC Ecom Private Equity Exits I Hire me: https://t.co/Gu8QotgBW6 danielwallock.com Hire me ▶️ Joined June 2013-
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You should look to build a culture where your team is excited about launching new tests or ads as fast as possible to start getting data. A culture where part of the urgency and speed is driven by a genuine excitement to do whatever they can to help drive even better results.
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An opinion I hold is that you likely can (and should) be much more aggressive on your Email & SMS strategy during sales periods then your retention agency or team may initially suggest
Daniel Wallock retweeted
This will be my 25th Black Friday as an operator. My first one was running a computer accessories business from my college dorm room. After running and turning around over a dozen of 8 & 9-figure brands, I still see the same patterns every year. TLDR: The brands that crush it…
What it looks like to be a great Executive in DTC brands is not talked about enough. I've been an Executive in 2x different Private Equity exits and in successful DTC Turnarounds: As an Executive your role can be massive. You need to be able to inspire your team, agencies,…
I operate with an extreme sense of urgency since I know that everyday matters to driving results. Small changes can have massive compounding effects overtime. The faster you move the faster you can find those changes that will drive significant compounding results overtime.
In this video I breakdown a simple but powerful management strategy used in 8 & 9 figure DTC Turnarounds to massively increase team effectiveness: ✅ Align your team ✅ Build a culture of clarity & performance ✅ Drive results Watch here: youtu.be/Da-XqxvRhco?si…
Part of what makes marketing DTC E-Com businesses so fun is the ability to repeatably participate in asymmetric bets. Bets similar to buying a Call Option where the downside can be low and limited but the possible upside can be absolutely huge.
Love this new @DenneyDara video! youtube.com/watch?v=t-Xf12…
Daniel Wallock retweeted
Marketers who don’t have these traits are cooked: 1. Intimate knowledge of the p&l + a close relationship w finance 2. Understanding how to balance measurable vs. immeasurable marketing 3. Prioritizing by effort vs impact + ruthlessly pivoting if something isn’t working
I love... ✅ marketing ✅ people ✅ learning ✅ leading amazing teams ✅ growing brands ✅ intraday scaling ads ✅ changing customers lives ✅ looking at every dollar ✅ watching marketing content ✅ learning from other operators
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