Hyphen @hyphencontent

Content strategy | Content creation | Copywriting Tell your story better. Run by @KathyFoley hyphencontent.com Dublin, Ireland Joined July 2019

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Hyphen @hyphencontent

5 years ago

Always enjoy finding new vagaries in English. While producing a white paper for a client, we’ve just learned that a snag list is called a punch list in North America (because the list holder would punch a hole next to each completed item).

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Kathy Foley / Cáit Ní Fhoghlú @KathyFoley

5 years ago

I’m told there are just two spots left* on this @IrishMarketers course so get booking! It’s via Zoom and over two half days (Jul 7 & 8, 10-1 each day). It’ll be smashing, I promise. *This is 💯% true and not a cynical use of a hackneyed marketing trope.

Kathy Foley / Cáit Ní Fhoghlú @KathyFoley

6 years ago

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Kathy Foley / Cáit Ní Fhoghlú @KathyFoley

6 years ago

Interested in sharpening your writing skills? Want to write copy that spurs your audience to action? Come find out how at the Persuasive Writing for Marketers course I'm teaching for @IrishMarketers. July 7: One day, many tips! mii.ie/persuasive-wri…

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Dave Harland @wordmancopy

6 years ago

Just visited an ex-client's website and my lovely benefit-led About Us headline has been replaced with... . . Wait for it... . . You're not gonna fucking believe it... . . I felt my body wither a little bit when I saw it... . . Oh yes... . . WE CREATE SOLUTIONS FOR BUSINESSES

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Hyphen @hyphencontent

6 years ago

It’s got sole

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Hyphen @hyphencontent

6 years ago

An oldie but a goodie

R/GA @RGA

9 years ago

An oldie but a goodie

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Hyphen @hyphencontent

6 years ago

It's also important to realise when someone needs to go back and figure out how to write about a market segment in plain English.

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Charlie Taylor @ChasTaylor

6 years ago

This is a fantastic idea

Tim Graham @TimGrahamISL

6 years ago

This is a fantastic idea

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JP Castlin @JPCastlin

6 years ago

One of the largest issues for modern marketing is that the four P's have gone from "product, price, place and promotion" to "purpose, personas, personalization and programmatic".

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Matthew Kobach @mkobach

6 years ago

People read now more than ever Learning to write effectively — even if it’s just tweeting — is a superpower

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Hyphen @hyphencontent

6 years ago

Be still our beating hearts 📚

Haggard Hawks 🦅📚 Words | Language | Etymology @HaggardHawks

6 years ago

Be still our beating hearts 📚

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Matthew Kobach @mkobach

6 years ago

If you make it difficult to consume your content, people won’t

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Alex Hirsch @_AlexHirsch

6 years ago

Never ever tell yourself “my idea isn’t good enough.” The entire premise of Marmaduke is “what if a dog was big” and that shit has been going for 60 goddamn years

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Content Science @ContentScience

6 years ago

"Few things persuade people more than a clear comparison of before and after." You know #contentanalytics are important in measuring your content's success. We've distilled some key facts about this complex subject: review.content-science.com/2019/10/conten…