Janet Hull OBE @janet_hull
IPA Director of Marketing Strategy with a focus on marketing effectiveness & Creative Industries Council lead on all tings CreaTech and UKAEG thecreativeindustries.co.uk London Joined September 2010-
Tweets1K
-
Followers708
-
Following324
-
Likes903
Receiving a Fellowship: @UMWorldwide's @albert_bernard, @OMD_UK's Rhian Feather, @BlnDollarBoy's Simon Harwood, @PHD_UK's @1jonkershaw, @ASGandPartners' Valerie Ludlow, @HavasMediaUK's @Tony_Mattson, @McCann_UK's @iamharjsingh and @WavemakerUK's @lisajthompson18
Honoured to be in such great company @The_IPA @ISBAsays @Meta #effworks #effectiveness
Honoured to be in such great company @The_IPA @ISBAsays @Meta #effworks #effectiveness
Are you ready for the Third Age of Effectiveness? Tomorrow @BinetLes, Dr @Grace_Kite & @tomroach will outline challenge the narrative that creativity is declining and digital is the culprit in a follow up from their session in Cannes last week: ow.ly/Rc5n50OSxGl
Join me, @Grace_Kite e and @tomroach tomorrow 3pm UK time for a special extended version of our Cannes talk on the effectiveness of digital advertising - with extra content. Register below #advertising #marketing #digitaladvertising #brand
Join me, @Grace_Kite e and @tomroach tomorrow 3pm UK time for a special extended version of our Cannes talk on the effectiveness of digital advertising - with extra content. Register below #advertising #marketing #digitaladvertising #brand
Some highlights from a fantastic week in #Cannes for the IPA team. If you missed our session on the Third Age of Effectiveness, we will be running it again next week in a free webinar. Register now: ow.ly/p5LS50OVAiB
Best session yet, I’m reliably informed @The_IPA
Be there if you ‘Cannes’!
Recently, the more savvy digital marketers have been adding econometrics to their toolkit. Join Grace Kite at Cannes next Tuesday to find out how those that use it are seeing better results and bigger profits. canneslions.com/festival/progr… #advertising #effectiveness #econometrics
Effective brand-building advertising campaigns have a proven ability to maintain a brand's pricing power and grow its profits. In these tough times, why not look at the evidence we've accumulated over many years? Find out more at ipa.co.uk/eff-works #EffWorks
“What one-line brief might I like to give my successor?” Read more from @janet_hull OBE, our retiring Director of Marketing Strategy, as she sits down with @TheDrum to reflect on her mission to make the industry more accountable & show its worth: ow.ly/rc1y50OAuhl
This sessions promises new insights and new data. Tuesday 10.30. Be there! #cannes #EffWorks @WARCEditors @The_IPA
This sessions promises new insights and new data. Tuesday 10.30. Be there! #cannes #EffWorks @WARCEditors @The_IPA
Digital promised more effectiveness & accountability. Did reality live up to the hype? @BinetLes @Grace_Kite @tomroach & @BBHLondon's Karen Martin will be at #Cannes to explain the paradigm shift in digital marketing & what it means for digital strategy: ow.ly/zM5u50OmhnR
Big news from me! And big thanks to all my industry friends and allies @The_IPA @ad_association @CreativeIndsUK
Big news from me! And big thanks to all my industry friends and allies @The_IPA @ad_association @CreativeIndsUK
Congratulations for a fantastic programme to @Aislingthinks for #UKAEG @The_IPA @ad_association #SXSW
Congratulations for a fantastic programme to @Aislingthinks for #UKAEG @The_IPA @ad_association #SXSW
Most UK VCs (70%+?) & up to 50% of UK startups banked with SVB. They are the most innovative companies in the UK, driving growth and creating jobs. They have taken many years to build. They (& the UK tech ecosystem as a whole) risk being decimated if SVB UK is not rescued, fast.
Tomorrow lunchtime! With salad!

Campaign @Campaignmag
217K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk
Institute of Practiti... @The_IPA
41K Followers 4K Following We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
Marketing Week @MarketingWeekEd
243K Followers 642 Following Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
@tomroach @tomroach
12K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
Les Binet @BinetLes
21K Followers 522 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Ad Association @ad_association
12K Followers 1K Following Here to promote the roles and rights of responsible advertising. Do say hello. RTs represent interest not endorsement, by the way.
NABS @NABS_UK
7K Followers 3K Following The charity helping everyone in the advertising and media industry move forward. For help, call 0800 707 6607 between 9am – 5.30pm or email [email protected]
Rory Sutherland @rorysutherland
139K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Campaign: Brands @CampaignBrands
298K Followers 6K Following The brands and marketing channel for the UK's leading industry title Campaign. Formerly Marketing Magazine.
Shann @LeShann
10K Followers 1K Following This account is now silent. I am keeping it so that I may occasionally read tweets + protect my handle in the hope X might change one day. Find me on BlueSky.
Dr Grace Kite 🪁 @Grace_Kite
3K Followers 665 Following Economist and founder of @magicnumbersco and @magicworksco - people friendly analytics and practical training to help marketers drive growth.
Mark Earls @herdmeister
11K Followers 12K Following Master of all things HERD behaviour - original. Opinions borrowed and recycled freely. Speaking at [email protected]. Contact via DM for consulting
Andy Nairn @andynairn
7K Followers 6K Following Founder of @LuckyGenerals, author of Go Luck Yourself and now 2 novels (as AK Nairn): The Trail of Blood and The Dance of Vipers.Will Humphrey - @left... @Will_Humphrey
13K Followers 6K Following Marketing person in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Matt Bourn @MattBourn
2K Followers 2K Following Love everything about media, advertising, literature & culture. Director of Communications, Advertising Association: @Ad_Association I write a bit too...
Creative Industries C... @CreativeIndsUK
12K Followers 4K Following A joint forum between the UK government & leading figures from the creative industries, driving forward progress on key areas of growth for the sector.
Thinkbox @Thinkboxtv
9K Followers 1K Following The UK’s friendly, neighbourhood marketing body for commercial TV. Here to help advertisers get the best out of today’s TV, in all its forms and on every screen
DefenseStocksX🇺�... @Iefeeatoo408
65 Followers 2K Following 15-30% Monthly | 2 High-Conviction Stocks.Short-Term Gains: 15-20% in Days/Weeks.DM "JOIN" for WhatsApp Alerts. Live Trade Signals • Market Analysis
sam heughan @SHeughanxnx
14 Followers 2K Following
Derek Derek looking f... @DerekDerek83053
13 Followers 147 Following
Johnny Vikstrom @rggfgfe182
61 Followers 519 Following Divorced . I love my daughter so much ! Great supporter of MAGA
Work In Membership @workmembership
153 Followers 1K Following Work in Membership. The Membership Job Board. Over 200 UK Membership Associations monitored for job updates.
Abbasi Shop @ShopAbbasi99103
55 Followers 255 Following
Michael Penfold @McPenners
6 Followers 111 Following Interested in all things marketing and economics, and most things data science... and rap music
GovMetric @GovMetric
841 Followers 4K Following Customer engagement solutions built for the public sector.
Zaid Al-Qassab @fast_philosophy
2K Followers 2K Following Global CEO M&C Saatchi Group. Ex CMO @Channel4 @BTGroup & MD @PGUK. @ManUtd, movies & music fan. Diversity champion.
Hena ⚡ @HenaMH
1K Followers 3K Following Trends. PR. Content. Culture. Tech. 💎 My Etcs💭. Startups chatter 👌🏽. Building @contentarcs 📈 https://t.co/SksSmvrWve
Emma Sharley @emsharley
3K Followers 2K Following Founder of Brand Consultancy | Certified Strategist | Advisor | Ex. Westfield, T-Mobile & DVF | Runner (Next Race: Noosa Marathon)
Sara Tate she/her @saraktate
5K Followers 2K Following CEO | Consultant | Coach | Co-Author + Co-Host @RebuildersThe book and podcast. Book pre-order 👉🏼 https://t.co/eCSLLqiOXr
Simon Akers @Simon83
1K Followers 2K Following #Marketing consultant (CMktr) - FCIM/FRSA @ArchmonTweets - Ex Agency, Mental Health. ADHD. Stoic. Food. NFFC. Popmaster. Talks/writes about above in excess.
Lloyd Greenfield @GreenfieId
289 Followers 545 Following Performance Marketing @ Crocs. Occasional Football ramblings.
EyeofReason @ReasonEyeof
118 Followers 2K Following A syndicate blithely aloof from commerce and fashion, sybaritic, recherché. Blocked by Scott Galloway.
DAIVID @HeyDAIVID
14 Followers 12 Following DAIVID is a #CreativeEffectiveness business. We've trained an AI in attention and emotions to predict ad effectiveness
Dominique Kasten @KastenDominiqu1
66 Followers 990 Following I’m a self acclaimed I.T Network professional and I put in a lot of ideology to get my desired result
Sue Unerman @SueU
5K Followers 2K Following Strategy and Transformation. Author: A Year of Creativity;Belonging; Glass Wall;Tell the Truth. Name pronounced You-ner-man (Unique).Opinions my own
Donna Goddard-Skinner @donnakgoddard
313 Followers 702 Following Senior Commissioning Editor in Marketing at Kogan Page. Views my own. She/her.
Culture Commons @culturecommons
2K Followers 2K Following An independent think & do tank dedicated to the UK’s creative, cultural and heritage ecosystem.
𝘽𝙖𝙧𝙣𝙚�... @mightybarnski
3K Followers 4K Following CGO/Co-Founder @HeyDAIVID #CreativeEffectiveness | Venture Partner @AscensionGrp | LON3 @AntlerGlobal | Ex @thatlot @unrulyco | Cyclist, muso, ally |
Cglen Bus Ed & Comp @CglenBusEdComp
596 Followers 153 Following Official Twitter account of the @CglenHighSchool Business Education and Computing Faculty. Check here for news and updates!
Brand Finance @BrandFinance
17K Followers 2K Following Brand Finance is the world’s leading #brand #valuation #consultancy. Founded by @davidhaighbrand in 1996. Bridging the gap between #marketing and #finance.
annie @anniebrown18
128 Followers 433 Following
Geo Robb @GeoRobb
313 Followers 1K Following
Pete @hatch_the_plan
997 Followers 3K Following
Faizan Ali @Faizanli
4K Followers 3K Following Do you remember that LinkedIn post where someone hired a homeless person sleeping in the alley near the agency?
Daniel Hegman @DanielHegman
64 Followers 245 Following Saving the world one ad at a time - mixing behavioural sciences with digital advertising |🧑💻 @BehaveUK | 🎓 @UCL | 🧗 Climber
Ava Anderson @Andersun_Ava
55 Followers 569 Following Hi, I'm a graphic designer and love learning about new design software and techniques. I strive to be creative in my work, and enjoy beginning new projects.
In-Space Missions @Heads_InSpace
1K Followers 995 Following World class experts in the design, build, and operation of space missions for global customers. Also on Instagram & LinkedIn.
Gillian Jarvie @jarvie_gillian
170 Followers 367 Following
Elizabeth Diaferia @TheDearFairy
1K Followers 5K Following Govt Relations & PR- Music Art Culture Humanity Film Fashion Innovation Politics Tech Theatre Global Trade. Work: CITIB/DBT/British Fashion Council ❤️Tea&my 🐶
Taran3D @Taran3D
538 Followers 1K Following Chief Technology Officer at @bomlab BOM Birmingham Open Media - making immersive technology accessible to all 3D | VR | AR | XR.
F o r e s t T r i b e... @ForestTribe_
547 Followers 3K Following We make inclusive, engaging & high quality theatre for neurodiverse & typical | We are a diverse-led company with a strong ethos of sustainability in the sector
Dr Vicki Williams @vicki_will
564 Followers 1K Following policy @ #CoSTARNetwork foresight lab @lborolondon | tech/creative industries | VR researcher | immersion &embodiment | videogames 👾 views my own.
Kieron Goldsborough @kierongolds
702 Followers 746 Following CEO at Different Narrative, father of three, other half, occasional runner, and beer lover.
Bethan Neil (she/her) @bethan_neil
22 Followers 89 Following Senior Marketing Executive, Diversity at @The_IPA
Lancashire LEP @lancslep
4K Followers 814 Following On 31/3/24 the LEP ceased. For info https://t.co/K7UqwReQa1 Or contact [email protected] or [email protected]
martin charter @mcharter1
2K Followers 2K Following
Trevor Davis @davistruk
1K Followers 2K Following Avid film fan. FRSA. Alleged expert on Consumer Goods, the Creative Industries, Industry 4.0 and Sustainability. My views are my own.
Amanda @amandasmethurst
767 Followers 2K Following Coach, facilitator, consultant, potter, gardener and mum, with a love of all things cultural and creative
Campaign @Campaignmag
217K Followers 4K Following The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk
richard shotton @rshotton
41K Followers 410 Following Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Institute of Practiti... @The_IPA
41K Followers 4K Following We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
Marketing Week @MarketingWeekEd
243K Followers 642 Following Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
@tomroach @tomroach
12K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
The Drum @TheDrum
219K Followers 3K Following The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.
Les Binet @BinetLes
21K Followers 522 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Ad Association @ad_association
12K Followers 1K Following Here to promote the roles and rights of responsible advertising. Do say hello. RTs represent interest not endorsement, by the way.
NABS @NABS_UK
7K Followers 3K Following The charity helping everyone in the advertising and media industry move forward. For help, call 0800 707 6607 between 9am – 5.30pm or email [email protected]
Dan Cullen-Shute. The... @dancullenshute
11K Followers 3K Following Advertiser, political commentator, broadcaster, U9s football/rugby coach, (increasingly grey) beard-haver, family-lover, garden-leaver. Yorkshire dweller. Welsh
adam&eveDDB @aandeddb
30K Followers 741 Following We’re a creative agency based in LDN, NYC, SF & BERLIN.
Rory Sutherland @rorysutherland
139K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
richard huntington @adliterate
13K Followers 1K Following formerly of this parish. Dormant account until Twitter comes to its senses.
Campaign: Brands @CampaignBrands
298K Followers 6K Following The brands and marketing channel for the UK's leading industry title Campaign. Formerly Marketing Magazine.
Trevor Beattie @trevorbmbagency
14K Followers 959 Following Don't let me hear you say life's taking you nowhere, Angel N1.
Creative UK @WeAreCreativeUK
53K Followers 2K Following We are Creative UK. We champion, connect, support and invest in creative people and businesses. Previously @CreativeEngland.Will Humphrey - @left... @Will_Humphrey
13K Followers 6K Following Marketing person in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Lee Clow’s Beard @leeclowsbeard
38K Followers 1K Following Musings on advertising and facial topiary. Usually daily. Often dandruff-free. • The book: https://t.co/AGALKdLuM8 • The story: https://t.co/9eW5FzNJSH
Matt Bourn @MattBourn
2K Followers 2K Following Love everything about media, advertising, literature & culture. Director of Communications, Advertising Association: @Ad_Association I write a bit too...
OKX @okx
5.8M Followers 315 Following A new alternative for your crypto journey | Self-custody & dApps: @Wallet | Support: @OKXHelpDesk | UK users: @OKX_UK
Gillian Jarvie @jarvie_gillian
170 Followers 367 Following
UK House at SXSW @UKatSXSW
2K Followers 557 Following UK House, the home of the future creative economy. Follow us and join us for immersive creative talks during SXSW 2025!
Magnopus @magnopus
2K Followers 479 Following Experience Engineers uniting the physical & digital. We imagine, create, & execute impactful immersive solutions. Creators of @okodotlive.
graham hitchen @graham_hitchen
3K Followers 3K Following Policy Unit Director and Prof Loughborough University; Head of Strategy Creative Industries Challenges, UKRI. #PublicPolicy #CreativeIndustries #London
Jacqueline de Rojas C... @JdR_Tech
14K Followers 2K Following Chair @bletchleypark | Chair @IOCoding | President @Digileaders | Board Member @techUK @ifs @Rightmove @FDMGroup @Merryckmentor Advocate for #Inclusion
Elizabeth Diaferia @TheDearFairy
1K Followers 5K Following Govt Relations & PR- Music Art Culture Humanity Film Fashion Innovation Politics Tech Theatre Global Trade. Work: CITIB/DBT/British Fashion Council ❤️Tea&my 🐶
Divya Divakaran @DivakaranDivya
764 Followers 797 Following Facilitating #UKIndia collaborations in #CREATIVE #SPORTS #RETAIL @ukinindia @biztradegovuk 🇬🇧🇮🇳 Views my own...!
UK-China Film Collab @ukchinafilm
1K Followers 2K Following UK-China Film Collab is a unique NGO for the experiment of grass-root film diplomacy - inspiring collaboration and constructive debate. #ukfilmsinchina
XRLO @XRLO_co
391 Followers 457 Following XRLO is a London meetup that brings together enthusiasts and leaders in the immersive field to share a passion for all things XR (eXtended realities)
Matthew Kelly, CFA @matthewkcfa
174 Followers 431 Following I activate teams to build and scale intelligent organizations that leverage automation and ai to augment employee capabilities and improve employee experiences.
Crowd @thisiscrowd
2K Followers 880 Following Crowd is an international marketing agency that combines global reach with local knowledge and merges human expertise with cutting-edge technology.
Aisling Conlon @Aislingthinks
809 Followers 2K Following International Trade Director, #UKAEG - helping UK creative companies go global. Project Manager of UK House at #SXSW & #UKatCanneslions
Digital Catapult @DigiCatapult
34K Followers 9K Following Accelerating the practical application of deep tech.
techUK @techUK
39K Followers 5K Following Tech trade association championing tech's role in preparing and empowering the UK for what comes next in partnership with sister company @techskillsorg.
GoldenChinaBrands @GCBRANDS
1K Followers 4K Following devoted to the world of Chinese Brands - 我們致力於研究中國品牌 #Chinese #Brands #ChineseBrands #China #Branding #GoingGlobal #CulturalIntelligence #GCBRANDS
janeleahtweets @janeleahtweets
2K Followers 4K Following None Exec Director @makeCIC | Brand & Strategic Comms Consultant | Views are my very own
Vidsy @vidsyhq
2K Followers 191 Following We help global brands achieve business goals with effective video ads, created efficiently and consistently for digital.
GREAT Britain and Nor... @GREATBritain
219K Followers 6K Following 🇬🇧 Bold ideas. Fresh perspectives. Curious minds. Welcome to the UK. #SeeThingsDifferently
Moore Kingston Smith ... @MooreKSw1
498 Followers 477 Following Based in the heart of the West End, our leading media accountants and business advisers focus exclusively on creative, communications and consulting businesses.
ARF @the_ARF
19K Followers 9K Following Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.
Fer Machado @fer_machado123
26K Followers 3K Following Sharing my personal thoughts on creativity, marketing, technology, design, purpose and other cool stuff.
Sheila Byfield @SheilaByfield1
39 Followers 145 Following Insights expert, speaker and author of ‘In With the Old, In With the New’. Visiting Research Fellow @universityleeds. Ex global board @Mindshare
Kate Barnham @Barnham
55 Followers 171 Following Work in advertising. Have lots of opinions about data and effectiveness. Also pole dance. Have lots of opinions about that too.
Pip Hulbert @piphulbert
197 Followers 515 Following CEO of @WunThompsonUK. The London office of Wunderman Thompson, a creative, data, and technology agency built to inspire growth for ambitious brands.
Credos @CredosThinks
981 Followers 1K Following Advertising's Think Tank. We report on the impact of advertising on the UK’s society, culture, and economy. "Advertising Pays" authors and experts on trust.
James Brayshaw @jamesbrayshaw
528 Followers 279 Following
Silicon Roundabout @siliconrounduk
14K Followers 15K Following Breaking news,opinion and insight from entrepreneurs who are transforming, disrupting and re-writing the rules!
Creative UK News @CreativeUK_News
17K Followers 1K Following Championing the Creative Industries and sharing industry insights. Previously @Creative_Fed. To see all of Creative UK’s activity head to @WeAreCreativeUK.
The B2B Institute @b2binstitute
809 Followers 63 Following We are a think tank funded by LinkedIn that researches the future of B2B marketing and decision making.
Gideon Spanier @gideonspanier
8K Followers 2K Following UK editor-in-chief @Campaignmag - winner of PPA and AOP B2B brand of year 2025. Committee member @bsmeinfo & board director @WeAreCreativeUK
Apprenticeships @Apprenticeships
74K Followers 2K Following Better performing businesses start with better trained employees. #SkillsForLife #ItAllStartsWithSkills Channel monitored weekdays 9am-5pm.
Andrew Neil @afneil
1.2M Followers 459 Following Columnist for Daily Mail UK and MailOnline USA. @TimesRadio anchor. Former Chairman of The Spectator, Editor Sunday Times, BBC TV anchor, Chairman Sky TV
Ehrenberg-Bass @EhrenbergBass
8K Followers 812 Following University of South Australia research institute. The home of evidence-based marketing. Scientific research sponsored by the some of the world’s biggest brands.
Tom Knox @tomknox
624 Followers 131 Following Chairman of MullenLowe London. Eternally optimistic Spurs fan.
Phil Barden @philbarden
4K Followers 680 Following Author of 'Decoded. The Science Behind Why We Buy'. MD of decision science consultancy, decode marketing. Fellow of The Marketing Society
Sue Unerman @SueU
5K Followers 2K Following Strategy and Transformation. Author: A Year of Creativity;Belonging; Glass Wall;Tell the Truth. Name pronounced You-ner-man (Unique).Opinions my own
Karen Fraser MBE @KarenFraser_MBE
1K Followers 2K Following
zaidalzaidy @zaidalzaidy
1K Followers 690 Following Group CEO of The Beyond Collective (incl. Above+Beyond & Yonder Media), Council Member @the_ipa and Governor @ravensbourneuk
Marc Nohr @MarcNohr
506 Followers 499 Following Creative entrepreneur. Chairman of Fold7, Stick+Twist, UNTIL and JW3; NED of Marketing Society, IPA, Oxford Leadership and Kode. Former co-founder KitcattNohr.
Lindsay Pattison @lindsaypattison
7K Followers 1K Following
Brent Hoberman @brenthoberman
58K Followers 10K Following 2x unicorn founder Co-founder/investor @firstminutecap @Founders_Forum @foundersfactory Angelinvestor - backed 10 unicorns at 🌱
Sarah Wood @sarahfwood
9K Followers 1K Following Co-founder @Unrulyco, NED @TechNation @SignalHQ Hambro Perks, trustee @AFNCCF, investor in tech scale-ups & author of Stepping Up
Elizabeth Varley @evarley
18K Followers 2K Following Entrepreneur, advisor, investor, speaker. VP @tribeglobalvc. Dealmaker @biztradegovuk. Board member @ThePlaceLondon. Was founder & global CEO @TechHub. She/her.
tabitha goldstaub @tabithagold
15K Followers 9K Following