Peter Austin @paustinhk

SEO & Google Ads.😎 I help Australian businesses get more leads from engaged website traffic through my agency AMS Digital. linktr.ee/paustinhk Schedule Your Call 👉 Joined December 2008

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Peter Austin @paustinhk

3 years ago

How the marketing works in 2022: You make content. You get paid with attention You turn that attention into whatever you want.

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Peter Austin @paustinhk

3 years ago

"Success is not final, failure is not fatal. It is the courage to continue that counts." Winston Churchill

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Peter Austin @paustinhk

3 years ago

Well written blog posts is an underrated vibe.

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Peter Austin @paustinhk

3 years ago

Focus on getting consistent leads. You will naturally get lucky.

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Peter Austin @paustinhk

3 years ago

TikTok is overrated. Google Search is underrated.

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Peter Austin @paustinhk

3 years ago

Great marketing = "selling" while "helping" Think about it.

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Content marketing is more than *just* writing. It is: • Content research • Interviewing experts • Figuring the angle to take • Storytelling • Outlining • Editing • Nailing the voice • SEO optimization • Content distribution • Content repurposing #seo

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Peter Austin @paustinhk

3 years ago

Apple is 80% marketing and 20% manufacturing. McDonalds is 80% marketing and 20% making food. Mercedes is 80% marketing and 20% building cars. There’s a lesson in there.

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Peter Austin @paustinhk

3 years ago

What are the four most terrifying words a marketer can hear from a client? “We sell to everyone” 😡🤯 (I'm also guilty of this)

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Peter Austin @paustinhk

3 years ago

Don't just pick obvious keywords for your SEO. Do all you can to identify keywords with high search volume and low competition. Measure these against the strength of your domain. The results will be great.

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Peter Austin @paustinhk

3 years ago

Google Ads Tip: Keywords with high buying intent often get better ROI. "Cool dog leaches" has low intent. "dog leaches for sale online" has much higher buying intent. Bid for high-intent keyword phrases and see if your conversions grow.