"The 50th law" by Robert Greene.
I recommend in addition to his other 2 books:
- 48 laws of power
And
Laws of human nature
All 3 will help you better understand human nature.
Working with many entrepreneurs in recent years, I have noticed a general false impression that they…
You can choose to sell to poor people or to rich ones.
2 avatars with completely different mindsets.
And I'm not talking about how much money they make, but how they see things and how they operate when they need to make decisions.
One sees the world as full of doors, the…
1. Rich people are looking for opportunities.
Poor people are looking for guarantees.
2. Rich people are looking for leverage.
Poor people are looking for discounts.
3. Rich people are looking for ownership.
Poor people are looking for wages.
4. Rich people are looking for…
This morning I woke up relaxed, at 8:30, without an alarm, without stress.
I drank a glass of water.
I went out into the yard. The sun was shining on me.
I started reading on my Boox tablet, from the writings of the one and only philosopher Friedrich Nietzsche for an hour.…
Understand what your audience wants, not what you want.
Find out what they’re dealing with.
What problems they have.
What obstacles stand in their way.
What frustrations they face.
Speak directly to those things and guide them toward your solution.
Show them what they need to…
Everyone in the marketing industry is now talking about how Hormozi made $100M in a single day.
And rightfully so — it was probably one of the biggest moments in internet history.
The man is officially an OG of the industry.
You can hate him. You can love him. But you can’t…
A Sunday thought:
The audience you are addressing doesn’t know what you know.
The audience you are addressing is exposed daily to dozens and hundreds of ads and posts competing for their attention (just like you are).
The audience you are addressing will forget about you if…
The peasant who waited for rain planted nothing.
The man who was afraid of failure built nothing.
The fisherman who waited for the sea to calm caught nothing.
The writer who waited for perfection wrote nothing.
Waiting kills progress.
Those who win in life start.
Even if…
We have top-speed internet in Romania.
Sometimes I go to a random place with my laptop and I use my mobile data as a hotspot.
I can do my online work with no trouble. Live Meetings, many chrome tabs, and so on.
When a potential client tells you: “I’ll think about it and get back to you.”
That’s not an objection.
It’s just a brush-off.
At that moment, you don’t say: “Sure, we’ll leave it for later.”
You say: “I understand. If we took money out of the equation, could you start today?”…
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